advertisement
About Advertising Industry

BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.

Unemployed Seattle Creative Seeks Free Beer in Publicis Job Application

By Jim Edwards | May 14, 2009

Anthony Godoy, an unemployed Seattle creative, sent a job application letter to Publicis that says he only wants the job for the money and the free beer (provided at the agency on Fridays, apparently). Godoy, who says he has been rejected by the agency at least three previous times, also notes that he has “nothing to lose.”

And then, to prove his social media chops, he posted a copy of the letter on his blog. You can read the whole thing below.

Creatives often make unusual job applications, but Godoy’s approach seems more transparent than usual. Here are some highlights

… what I am applying for is the Friday keg. I would have put that first, but didn’t want to infer that I have a drinking problem. No. While we’re on the subject, what kind of beer are we talking about?

Well, I feel so bad, and transparent. You’ve probably deduced by now that it’s all about the money, the opportunity to be paid “really well.” I have a house, various vices and habits that need funded (one less since you’re providing the beer and all), and a wife who’s threatened to leave me if I don’t land a job really soon. As a large agency, Publicis can handle the occasional cash hemorrhage without loosing [sic] momentum. I like that.

Godoy posted the letter on May 9. In a comment on May 12, he said:

So far, dead silence. But, you know, it was fun.

Here’s the whole letter:

Publicis West
424 2nd Avenue West
Seattle, WA 98119

May 6, 2009
Attn: Publicis Human Resources

RE: Interactive Project Manager Position @ Publicis

I’m sure there’s work involved, but I’m really applying for the “breathtaking views of Puget Sound,” because nothing motivates an agency project manager like panoramic perks. If the views aren’t enough, then “decent coffee” will fill incentive gaps left behind.

And also what I am applying for is the Friday keg. I would have put that first, but didn’t want to infer that I have a drinking problem. No. While we’re on the subject, what kind of beer are we talking about?

But really, what I am applying for is the chance to surround myself with cool people – other agents of change helping to break the process of agency inbreeding by identifying bleeding edge talent previously unknown within the closed ranks of Seattle’s Microcosm (key word being “Micro”). I would have put that first, but didn’t want to appear as a crony, looking to leverage people I know and can use to get me in. That’s lame.

Okay, I admit, the floating holidays, summer Fun Fridays, and the flexible spending accounts are the real reason Publicis is so alluring. I am a big fan of boats (floating holiday), Fridays, and flexible spending. Without which, what do we really have beside views, beer and cool people? But I avoided saying that first for fear of being seen as one merely looking for a slack position.

Well, I feel so bad, and transparent. You’ve probably deduced by now that it’s all about the money, the opportunity to be paid “really well.” I have a house, various vices and habits that need funded (one less since you’re providing the beer and all), and a wife who’s threatened to leave me if I don’t land a job really soon. As a large agency, Publicis can handle the occasional cash hemorrhage without loosing momentum. I like that.

Okay fine. I need a new iMac, but feel so used paying full retail. Happy? The truth is out. I feel better now that I’ve got that off my chest. And since you find the honesty so refreshing, you owe it to us both to at least have me in for an interview. If you could make it a Friday, that would be awesome.

Best,
Anthony Godoy

PS – I am an experienced agency producer, project manager and creative director with experience in print, web and broadcast. I write, design, edit, conceptualize, schedule, meet, manage, coddle, encourage, mentor and advise. This is my third, perhaps fourth letter to Publicis applying to various positions, and as you can tell, I have nothing really to lose. We here at the Godoy house know that you have many individuals to choose from, and appreciate your interest in me.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • Free Software Foundation Wants to Waste Your Money

    BusinessWeek - 90 days 10 hours 25 minutes ago

    Posted by: Stephen Wildstrom on August 26 The Free Software Foundation, whose mission of supplying the world with free (as in free speech, not free beer, as founder Richard M. Stallman puts it) software sometimes look like a crusade, has come up with a truly silly idea. FSF wants you to send it money so that it can send letters to businesses...

  • How to stop illegal file-sharing. The answer. Honestly!

    Ergo - 166 days 15 hours 7 minutes ago

    A letter was sent today from a coalition of representatives of employees in the creative industries, that is nicely covered here at the Guardian online . Essentially, they are saying that the government and broadband providers need to clamp down on illegal file-sharing, as otherwise, jobs will be lost because of the lack of money to fund new...

  • Beck's Consolidates Biz at Publicis Shops

    Adweek - 99 days 21 hours 55 minutes ago

    NEW YORK Publicis Groupe has been awarded global creative chores on Anheuser-Busch InBev's Beck's beer in a consolidation. The holding company's Publicis in New York and Publicis Modem East will act as lead agencies. Global spending could not immediately be determined. In the U.S., Beck's spent $3.5 million in 2008, per Nielsen. It's not known...

  • In Iran, cyber-activism without the middle-man

    Computer World - 159 days 22 hours 49 minutes ago

    Anthony Papillion says he just wants to give Iranians a voice, but the word on Twitter these days is that he's not to be trusted

  • Can Obama Keep IT Jobs in the U.S.?

    BusinessWeek - 295 days 4 hours 34 minutes ago

    By Rachael King Corporate America's drive to cut costs by moving jobs offshore has hit Robert Poulk hard. A veteran of the defense, aerospace, and computer industries, Poulk never had trouble finding work--until 2003. That year, his job as a senior troubleshooter for a major software manufacturer was moved offshore to Bangalore, India. During a...

 
Reply to Story

BNET TalkbackShare your ideas and expertise on this topic

Subscribe to this discussion via Email or RSS

  •  
    1

    Ecarpanetti

    05/15/09 | Report as spam

    RE: Unemployed Seattle Creative Seeks Free Beer in Publicis Job Application

    I think Mr. Godoy want his minute of fame... it really disrespectful for all the executives looking for a decent job in this recession period...

    Frankly, a bad strategy right now...

    PS: Im a VP, Strategic Planning & Commercial Development in a major multinational, so I do know what Im talking about

  •  
    2

    jj.moss

    05/18/09 | Report as spam

    RE: Unemployed Seattle Creative Seeks Free Beer in Publicis Job Application

    Don't be so hard on the guy. These kind of cover letters manifest out of desperation and trying to get noticed, to stand out from the pile of resumes. If companies could at least acknowledge receipt and reply with some courtesy in some manner- job seekers wouldn't have to resort to such tactics just to see if anyones out there and listening. Companies need to show some respect. We are all overwhelmed- I say Bravo! It's the company being disrespectful for not replying in some manner after repeated applications. I would pick someone with a sense of humor and honesty any day in this economy over mr dry too long of a title VP. Honesty too much for you?

  •  
    3

    BNET's Jim Edwards

    05/18/09 | Report as spam

    RE: Unemployed Seattle Creative Seeks Free Beer in Publicis Job Application

    He's trying to stand out in an industry where agencies actively look for stand-out candidates. What's he supposed to do in times like these?

  •  
    4

    hr0830

    07/14/09 | Report as spam

    RE: Unemployed Seattle Creative Seeks Free Beer in Publicis Job Application

    I think it's excellent. It's not like it's the first impression he's given. I mean, after 2 or 3 times of applying to the same job and hearing nothing you can pretty much figure they don't place any value on you as a person whatsoever. So, for the third or fourth letter, this was brilliant! At least it shows that he is a person and he IS valuable. I'd give anything to have an entertaining character like that around this office.

  •  
    5

    danusunt

    08/19/09 | Report as spam

    RE: Unemployed Seattle Creative Seeks Free Beer in Publicis Job Application

    Ecarpametti, the first to comment about Jim Edward?s partial posting of my commentary on hiring dynamics here in Seattle, hits the nail on the head, not so much about my wanting any sort of fame, but about a level of disrespect to established and experienced job seekers.

    What Jim didn?t mention is the piece I wrote (I am a writer, mostly) putting the letter into context. In a nutshell, I?d watched in horror as a soft news piece ran on a local channel about how the wild and quirky are landing jobs. They are less experienced, however when they hit a personal nerve with an HR manager who finds them funny or cool they are rewarded with steady employment.

    Sending breakfast to hiring managers landed one man a job. Stopping an interview to deliver an impromptu yoga lesson landed someone yet another. (To read the complete piece go to http://tinyurl.com/mnxxj3)

    When I came across yet another Publicis position that matched my experience and qualifications, I was floored that in the language of the posting were perks like beer, great views, Fun Fridays and cool people. It wasn?t a posting for professionals, but an invite to a party to a company notorious for a very high staff turnaround.

    So straddled I am between my personal and professional integrity, and the whacky dynamics of the agency life. My wife works at a major agency, and I have close friends who head others, and no one denies the mystery that is ?how things are.?

    Thanks Jim for recognizing this situation. And, yeah, still no word.

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
Click Here
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement