Advertising Roundup: Google Sells Bloomberg Ads, GM Gets Green Cred, and More

Google platform to sell Bloomberg TV ads  — Google says its TV Ads platform offers advertisers a better way to reach Bloomberg’s wealthy viewers, who thus far have been very difficult to quantify. The deal comes just one month after NBC Universal’s cable networks signed on to use Google’s ad system for some of its commercials. [Source: TVWeek]

Ad execs advise banks still standing to advertise — According to AdAge, media sellers have finally given up meeting their 2008 targets due to shrinking ad budgets. But they had advice for the Wall Street banks still standing: “I’d be out there talking about those brand values, relating to the customer not to be nervous,” said National Geographic’s publisher Ed McCarrick. Easy for him to say. [Source: AdAge]

GM seeing effects of green advertising push — Long the bane of environmentalists for lobbying against fuel-economy mandates, General Motors is succeeding in convincing consumers (at least on the Web) that it’s green, according to a J.D. Power and Associates’ report. How did the automaker do it? AdWeek credits GM’s sponsorship Live Earth concerts last year and its “Gas Friendly to Gas Free” campaign. A five percent increase in ad spend didn’t hurt either. [Source: AdWeek]

Ad execs aren’t getting their hopes up for Yahoo’s new APT system — Yahoo has made lots of promises in the past that it couldn’t deliver, say analysts and industry watchers. APT is supposed to be Yahoo’s latest attempt at a display system that’s as efficient as Google’s search ad system. Trouble is, it all comes down to execution, which hasn’t exactly been Yahoo’s strong suit. [Source: MediaFile]