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WPP's Sorrell Wants $95 Million Pay Package; Sparks Protest at "Unnecessarily Complex" Scheme

By Jim Edwards | May 23, 2009

WPP chief Martin Sorrell is asking shareholders to give him a new pay package that could be worth up to $95 million, according to the Times of London.

The massive compensation deal has already drawn the anger of the Association of British Insurers, which issued a warning to investors on the matter. Sorrell’s previous multi-year package was worth $69 million (about 44 million).

Part of ABI’s complaint about Sorrell’s package is that it is too complicated. As the Times noted:

Sir Martin Sorrell’s proposed package of up to $95million is eye-catching for all the wrong reasons.

… Institutional investors are cross that, after consultation on the bonus scheme, their criticisms were ignored. The scheme is super-generous, unnecessarily complex and allows WPP executives to qualify for huge bonuses without putting any fresh skin in the game.

How complicated is it? Read it for yourself here. Note that it takes seven pages of single-spaced type to explain, which is followed by another five pages of appendices and notes to help you understand it better (if, like me, you couldn’t understand a word of the first seven pages). Here’s a typical sentence from the compensation plan:

The number of WPP Shares in respect of which awards that are to be satisfied by the issue of WPP Shares or the transfer of treasury shares may be granted under LEAP III on any day when added to the aggregate of:
(a) the number of WPP Shares or treasury shares which immediately prior to that day have been or are to be issued or (in the case of treasury shares) transferred to satisfy outstanding awards under LEAP III; and
(b) the number of WPP Shares or treasury shares which immediately prior to that day have been or are to be issued or (in the case of treasury shares) transferred to satisfy options or awards granted or made under any other employees’ share scheme of the Company in the ten years immediately before that day;
shall not exceed 10% of the issued ordinary share capital of the Company for the time being.

And yes, that is technically a single sentence.

The alleged purpose of the scheme is to align Sorrell and 20 top WPP execs’ compensation with shareholder performance. Over the last few months, WPP shares have declined from 45.62 to 35.50, Q1 revenues were down and Sorrell is predicting a further contraction this year.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • WPP Stock Down 11% as CEO Sorrell Gets $95 Mil. Pay Package. Coincidence?$

    BNET Advertising - 173 days 10 hours 50 minutes ago

    Did WPP chief Martin Sorrell’s new $95 million pay package wipe $1 billion off his company’s market cap? That’s one — cynical — interpretation of the effect his new compensation package, which potentially rewards him with nearly $100 million in WPP stock after five years. Within a day of the pay package being approved by shareholders,...

  • WPP: Sorrell's $95 Mil. Pay Package Gathers More Foes$

    BNET Advertising - 178 days 13 hours 22 minutes ago

    Investor watchdog Pensions and Investments Research Consultants has come out against WPP chief Martin Sorrell’s $95 million pay package proposal. PIRC joins the Association of British Insurers, which also urges shareholders to vote against it. BNET readers first learned of Sorrell’s self-enrichment scheme on May 23. The 12-page contract...

  • Sorrell Between Rock, Hard Place as He Balances Debt, Stock and His Own Pay

    BNET Advertising - 98 days 9 hours 23 minutes ago

    August 17, 2009 -- Pity poor Martin Sorrell. Having pushed through a $95 million pay package for himself that depends on the performance of WPP stock, despite

  • WPP Shareholders OK $100 Million in Potential Bonuses for Sorrell$

    Ad Age - 174 days 10 hours 29 minutes ago

    LONDON (AdAge.com) -- WPP Chief Executive Martin Sorrell could take home $100 million in bonuses over the next five years after WPP shareholders voted in a controversial new compensation package today at the company's annual meeting in Dublin. A WPP spokesman said the new bonus scheme has very heavy performance targets and is even more aligned...

  • House approves bill to restrict executive pay

    MarketWatch - 115 days 14 hours 30 minutes ago

    House lawmaker approve legislation to impose restrictions on the pay of top corporate executives and give shareholders a vote on executive compensation, as reports of 7-figure bonuses stoke public anger at outsized pay packages.

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