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UPDATED: At WPP, Sorrell's $95 Mil. Pay Package Gathers More Foes -- But Passes Anyway

By Jim Edwards | Jun 2, 2009

UPDATE: The opposition of PIRC and ABI were not enough to stop Sorrell’s pay package going through, in a vote today. WPP also reported a decline in revenues of 6.7 percent.

Investor watchdog Pensions and Investments Research Consultants has come out against WPP chief Martin Sorrell’s $95 million pay package proposal. PIRC joins the Association of British Insurers, which also urges shareholders to vote against it. BNET readers first learned of Sorrell’s self-enrichment scheme on May 23.

The 12-page contract would allow Sorrell to invest £12.5 million in WPP shares. If he meets certain goals, he gets five times this amount in five years’ time. Of course, £12.5 million sounds like a lot but for someone as rich as Sorrell, this is a mere bagatelle considering the outsize rewards: Remember, no single WPP shareholder could possibly hope to gain such a return by investing in Sorrell’s company.

The other important thing to note is that it does not reward him for making WPP stock go up. Rather, all WPP has to do is outperform its peers (IPG, OMC, etc). If all the advertising stocks went down but WPP went down the least, Sorrell would still cash in. In other words, WPP shareholders could still lose their shirts by investing with Sorrell, and yet in five years’ time Sorrell would nonetheless come out a gazillionaire.

In the meantime, as WPP holders consider whether to allow this scheme to go ahead, here’s a recap of some of Sorrell’s recent achievements:

He was asleep at the wheel on Spot Runner deal, he was hoodwinked on the George Patterson acquisition, he laid off 7,000 of his staff, he doubled WPP’s debt, he embarrased the company with the Enfatico climbdown, he used his holdings of WPP stock to guarantee personal loans, and he moved WPP’s HQ to Ireland to avoid its UK tax obligations. Sorrell also predicts revenues will be down for the year.

This item was originally published on May 29, 2009.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • WPP's Sorrell Wants $95 Million Pay Package; Sparks Protest at "Unnecessarily Complex" Scheme

    BNET Advertising - 184 days 5 hours 54 minutes ago

    WPP chief Martin Sorrell is asking shareholders to give him a new pay package that could be worth up to $95 million, according to the Times of London. The massive compensation deal has already drawn the anger of the Association of British Insurers, which issued a warning to investors on the matter. Sorrell’s previous multi-year package was...

  • WPP Stockholders Urged to Vote Against Sorrell Bonus Package

    Ad Age - 179 days 6 hours 33 minutes ago

    LONDON (AdAge.com) -- Britain's leading corporate governance consultancy has urged WPP shareholders to vote against a plan that could see Chief Executive Martin Sorrell take home $95 million in bonuses in the next five years. A WPP spokesman pointed out that the bonus scheme is even more aligned to shareholders' interests than its predecessor...

  • WPP Stock Down 11% as CEO Sorrell Gets $95 Mil. Pay Package. Coincidence?$

    BNET Advertising - 173 days 9 hours 9 minutes ago

    Did WPP chief Martin Sorrell’s new $95 million pay package wipe $1 billion off his company’s market cap? That’s one — cynical — interpretation of the effect his new compensation package, which potentially rewards him with nearly $100 million in WPP stock after five years. Within a day of the pay package being approved by shareholders,...

  • Sorrell Between Rock, Hard Place as He Balances Debt, Stock and His Own Pay

    BNET Advertising - 98 days 7 hours 42 minutes ago

    August 17, 2009 -- Pity poor Martin Sorrell. Having pushed through a $95 million pay package for himself that depends on the performance of WPP stock, despite

  • Sir Martin Sorrell dampens expectations of economic recovery

    Campaign - 62 days 17 hours 56 minutes ago

    In interviews with the Financial Times and The Wall Street Journal, Sorrell remarked that "confidence is getting better, but that isn't translating into people spending more on their brands".The WPP boss, which saw his company's profits for the first half of 2009 fall by almost 50 per cent, dismissed the recovery experienced in the industry in...

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    Y-man

    06/01/09 | Report as spam

    RE: WPP: Sorrell's $95 Mil. Pay Package Gathers More Foes

    Sorry for the colorful comment but what an ass hat! Getting tired of hearing about this guys shenanigans. He is just clown shoes. Nuff said!

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