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CVN Protests Camera Ban at Valassis v. News America Trial

By Jim Edwards | Jun 4, 2009

The Courtroom View Network, a company that streams video of court cases on the web, has written to Judge Michael Sapala of Wayne County Circuit Court in Detroit protesting his decision to ban cameras in the Valassis v. News America Marketing trial. Sapala’s camera ban has meant that there are no journalists covering the case, as local reporters are devoting themselves entirely to the General Motors bankruptcy.

Sapala’s decision has dismayed employees, clients and investors in both Valassis and News America, who now have no idea how the trial is going. Many have contacted BNET asking for updates. In the case, Valassis has accused News America of attempting to gain a monopoly of the in-store supermarket advertising business by illegally tying its in-store offerings to its newspaper coupon business. By using one to subsidize the other, Valassis alleges, News America unfairly dominates the market and distorts competition.

CVN’s letter noted that Sapala was within his rights to ban cameras at the trial (download a copy here). However, CVN wrote:

the decision was made without an on the record finding called for per Administrative Order No.1989-1, Film or Electronic Media Coverage of Court Proceedings. We respectfully inquire as to why that was the case and the reasons why Your Honor would have cited for rejecting our properly submitted request for media access had such a finding been made…

Also unanswered is the question of why both Valassis and News America wanted the trial unfilmed. News America obviously would favor it because the less its clients know about allegations of how they bill their clients, the better. But for Valassis, publicizing bad news about News America would seem only to add to the pressure on their opponents. Perhaps Valassis’ lawyers believe that News America will be more likely to settle under cover of darkness, so to speak.

Of course, the camera ban is not the main issue at the trial. Among other things, the big drama will be whether Valassis can use evidence from former News America employee Robert Emmel to make its case. It was Emmel who revealed at a different trial, Floorgraphics v. News America, that his company took money from clients for ads that never appeared. BNET previously reported that some Emmel evidence will be allowed in even though Emmel himself may not be a witness.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • Cameras Banned at Valassis v. News America Trial; Whistleblower Emmel Also Ruled Out

    BNET Advertising - 179 days 15 hours 57 minutes ago

    The Valassis v. News America Marketing trial, set to open Wednesday in Michigan, will receive almost no coverage in the media thanks to a decision by Wayne County circuit court judge Michael Sapala. A request by the Courtroom View Network to have cameras stream live testimony on the web was denied by the judge. The ruling means that it is almost...

  • One Eve of Valassis v. News America Trial in State Court, a Federal Judge Looks On ...

    BNET Advertising - 186 days 20 hours 15 minutes ago

    On May 27, Valassis will face off against News America Marketing in Michigan’s Wayne County circuit court. As that trial progresses, the federal court case which covers substantially the same issues is on hold, according to page 21 of this SEC filing. This is probably to the advantage of News America, because the state court is not online and...

  • Online Media Daily: Webcast Of Downloading Case Still Under Dispute

    MediaPost - 250 days 22 hours 6 minutes ago

    Earlier this year, U.S. District Judge Nancy Gertner in Boston made the groundbreaking decision to authorize the Webcast of a file-sharing trial. But unknown to Gertner and nearly everyone else, judges in the First Circuit--which includes Boston--had apparently issued a resolution banning cameras in the courtroom in 1996. Now, lawyers in the...

  • Judge allows streaming of video from courtroom in music piracy case

    Computer World - 311 days 8 hours 42 minutes ago

    January 15, 2009 Internet users will have the unusual opportunity of viewing a live Internet stream of courtroom proceedings in a music piracy case bought against an individual by the Recording Industry Association of America (RIAA), thanks to a ruling yesterday by a U.S. District Court Judge in Boston. The ruling, by Judge Nancy Gertner,...

  • Online Media Daily: Court Asked To Uphold Order Allowing Webcast

    MediaPost - 296 days 1 hour 2 minutes ago

    Digital rights group Electronic Frontier Foundation is asking an appellate court to uphold a groundbreaking order authorizing the Webcast of a file-sharing case. "In general, we're big fans of the Internet and if the Internet can be used to give us more access to our government, that's a good thing," said Cindy Cohen, legal director of the...

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