Advertising Roundup: AdAge's A-List, Google's Negotiating Tactics, and More

AdAge names its A-List — No magazine has been immune to the downturn in ad pages. Nevertheless, AdAge found ten standout publications that are bucking industry trends. [Source: AdAge pdf download]

General Mills, Kraft launch “word-of-mouth networks” — Even food companies are jumping on the social networking bandwagon. General Mills launched pssst.generalmills.com and Kraft started kraftfirsttaste.com, both of which promote new products, offer coupons, and solicit feedback from members. In a move intended to ward off potential litigation, General Mills requires members to disclose their status as “marketers.” [Source: Brandweek]

How Google got into TV — MediaPost digs into how Google negotiated its TV ad deals with NBC and Bloomberg, and convinced the networks to trade their traditional sales processes for the online autction model. [Source: MediaPost]

Business show viewers grow, ad dollars stagnate — Typically, financial news shows attract a small, “elite” audience that warrants premium CPMs. But even though more consumers than ever are glued to their TVs to watch the daily drama on Wall Street, advertisers aren’t buying. [Source: Broadcasting & Cable]