advertisement
About Advertising Industry

BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.

WPP: Sorrell Sees No New Client Dollars; Layoffs Possible in Europe; Zimbabwe Eyes an Opportunity

By Jim Edwards | Jun 20, 2009

Is WPP chief Martin Sorrell softening up the market for more dismal news in his Q2 2009 results?

He told an Italian media outlet that he saw no new investments by clients to mark an economic turnaround; a meeting of his finance execs with Bank of Montreal left the latter feeling negative about WPP’s Eurpoean business; and Sorrell himself met with the prime minister of Zimbabwe (of all places) to look for investment opportunities.

Reuters had the news from Italy. Sorrell was quoted saying:

Compared with three months ago confidence has risen, managers are showing a change, but they have not translated that into new investments … Heart and wallet remain divided.

China still looks good, though. Following the Bank of Montreal chat, analyst Dan Salmon sent a “slightly negative” note to investors:

2Q trends in western Europe appear to be worse than expected. …  it appears Germany has joined Spain, France, and Italy as key weak points. WPP receives 36% of revenue from western Europe … Weakness in the region could add to margin erosion owing to tighter labor laws and greater difficulty executing layoffs;

Finally, Sorrell joined Virgin’s Richard Branson and others to hear the pitch for Zimbabwe, where inflation has been reduced from 500 billion percent to just 3 percent (that is not a typo) since that old crook Robert Mugabe agreed to share power with Morgan Tsvangirai.

Still, last I checked the Zimbabwean dollar was still trading at $37 million to $1 (pictured).

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
Links from the Web Buzz:
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
Click Here
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here