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Michael Jackson: The Commercials, a Collection

By Jim Edwards | Jun 25, 2009

Michael Jackson died today aged 50. The facts of his death will be better reported elsewhere. But for those of you interested in his contribution to advertising, here’s a gallery of his commercials. From his well-known ads for Pepsi to his more obscure Japanese commercials (Space Channel 5?), there was almost nothing this human brand could not promote.

Among the forgotten gems are ads for his video game, a commercial for the Captain Eo ride at a Disney theme park, a California Raisins spot, a freaky promo for the Jackson doll, and a reel featuring Jackson as a child advertising AlphaBits breakfast cereal.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • Michael Jackson in Video, 1959-2009

    NewTeeVee - 152 days 5 hours 34 minutes ago

    Michael Jackson reportedly died of a heart attack this afternoon at the age of 50, leaving behind an amazing discography and a complicated life story. Today, personally, I’m gonna focus on the former. After all, the man made one hell of a music video. Jackson had an official YouTube account, featuring his best-known music videos, [...]...

  • Tears flow for pop's 'Peter Pan' as fans gather to mourn the sudden loss of a great entertainer

    South China Morning Post - 151 days 4 hours 21 minutes ago

    Tears flowed outside the Los Angeles hospital where Michael Jackson was pronounced dead as hundreds of fans gathered to mourn the loss of the music legend, stunned by his sudden death at the age of 50

  • Michael Jackson’s gift to advertising

    Crikey - 149 days 6 hours 43 minutes ago

    Michael Jackson's Pepsi commercial was the "first product endorsement by a superstar of his magnitude in history". Director Bob Giraldi recalls the magic and the burnt hair incident

  • Amazon, other retailers quickly sell out of Michael Jackson music

    TechFlash - 151 days 7 hours 16 minutes ago

    The death of pop music icon Michael Jackson at the age of 50 is leading to a surge of music sales at Amazon.com and other online retailers. The AP reports that Amazon sold out of its stock of Michael Jackson and The Jackson 5 CDs soon after his death was reported.   Amazon has devoted the right hand corner of its Web site to a tribute to...

  • Farrah Fawcett Also Remembered on the Web [BoomTown]

    Wall Street Journal - 151 days 19 hours 59 minutes ago

    While she had almost nothing to do with the Internet, the Web still has a lot to do with Farrah Fawcett, especially today after the iconic Hollywood actress and model died after a long and well-documented battle with cancer. Still, the massive online reaction to a more sudden and unexpected celebrity death yesterday–pop legend Michael Jackson,...

 

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