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Lamar Sells Billboards to Hookers But Not to Atheists

By Jim Edwards | Jul 31, 2009

Lamar Advertising sold a billboard to escort service MyPlayBunny.com in Rio Grande Valley, Texas, after refusing to take the money of an atheist group in Alabama.

The Texas Play Bunny board says “I’ll be your play bunny” and advertises a phone number. Although the number and web site appear to be extinct — possibly as a result of this TV News report — a Google cache of the site indicates that Play Bunny was a “premiere” escort service. (Is there any other kind?)

BNET readers will remember that this is the same Lamar that denied an atheist in Alabama a billboard that said “Imagine No Religion” because the message was “offensive.”

The Texas branch of Lamar, and the community it serves, displayed a refreshingly liberal attitude toward call-girl advertising. KGBT Action 4 News:

Louise Betancourt said Lamar has very strict guidelines for anyone who wants to advertise with them.

“We allow anyone to advertise with use as long as the copy on the billboard is in good taste,” said Betancourt. “We don’t permit these kinds of billboards near churches or school.”

He said, in the past, they did not allow these kinds of billboards but now they do.

As for the billboard Betancourt said, “The billboard in question is not advertised as an escort service.”

Action 4 News went out into the public to get reaction and many said they really didn’t see a problem with the billboard … others would rather not comment.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

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    Give Lamar Advertising kudos for being even-handed even if it’s no good at winning new business: The company censors liberal billboards just as much as it censors conservative ones. Lamar declined to sell space to an atheist who wanted to put up an ad alongside Alabama’s I-20 that said simply, “Imagine There’s No Religion,” according...

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  •  
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    Zakman44

    08/03/09 | Report as spam

    RE: Lamar Sells Billboards to Hookers But Not to Atheists

    "...a premiere escort service. (Is there any other kind?)"

    Yep. There's the "premier" kind. Which is what they should have written?unless they specialize in armpieces for opening nights.

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