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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.

Apple's Advertising Budget: Revealed!

By David P. Hamilton | Nov 21, 2008

Just how much Apple spends on advertising has been a fun guessing game among bloggers and analysts recently, particularly given Apple’s whimisical but sharp-edged TV-spot sparring with Microsoft over the quality of its Vista operating system.

Now BNET editor Lindsay Blakely, who authors the advertising roundups right here, has the answer, thanks to a sharp find in Apple’s latest 10-K filing with the SEC. Curious to know more? Just check out her Apple post over at BNET Technology.

Tags: Advertisement, Apple Inc., Microsoft Windows Vista (Longhorn), Operating Systems, Microsoft Windows, Software, David P. Hamilton

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