Just how much Apple spends on advertising has been a fun guessing game among bloggers and analysts recently, particularly given Apple’s whimisical but sharp-edged TV-spot sparring with Microsoft over the quality of its Vista operating system.
Now BNET editor Lindsay Blakely, who authors the advertising roundups right here, has the answer, thanks to a sharp find in Apple’s latest 10-K filing with the SEC. Curious to know more? Just check out her Apple post over at BNET Technology.
BNET Advertising provides daily industry news coverage and insights for managers and executives about the major companies in advertising, marketing, and public relations. In addition to detailed company profiles, we bring you critical analysis on new alliances and partnerships, mergers and acquisitions, cost management, new investments and deal flow, and other crucial business issues.
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