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Beck Compares Obama to the Nazis; Ad Boycott List Reaches 46; Viewers at 3M

By Jim Edwards | Aug 28, 2009

Glenn Beck’s audience reached nearly 3 million this week, even as the number of sponsors who have axed their ads in his breaks reached 46. And Beck dug himself in deeper yesterday by comparing President Obama to Adolf Hitler (video below).

It seemed for one brief moment on Wednesday that Beck might apologise for calling President Obama a “racist” with a “hatred of white people” — thus ending the advertiser boycott of his Fox News Channel show — but that moment has passed.

The context: This is unusual. I cannot remember the last time I saw such a complete, deliberate, sustained abandoning of a top-rated show by corporate America.

Although the story remains the same, as each day passes it becomes more dramatic. Who will cave first? Fox and Beck? Or advertisers who want 6 million eyeballs?

In the meantime, Beck yesterday addressed the president’s alleged funding of Americorps with “half a trillion dollars.” (It’s actually being funded with less than $1 billion a year.) Beck claimed Americorps will become Obama’s version of the SS:

… this is what Hitler did with the SS, he had his own people, he had the Brownshirts …

(They’re actually going to be restoring parks and building houses.)


Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
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  •  
    1

    daleastar

    08/30/09 | Report as spam

    RE: Beck Compares Obama to the Nazis; Ad Boycott List Reaches 46; Viewers at 3M

    Glenn Beck is being attacked for free speech once again. The Left is slowly making any criticism of the arrogant, racist Presidente' illegal. Whoa. That's what Hitler did. He changed laws so that everything he did was legal. As Presidente' shreds the Constitution, these companies have become out of touch with the American people, or, they know what's coming and are already complying with the new world order.

  •  
    2

    dtaylor713

    08/31/09 | Report as spam

    RE: Beck Compares Obama to the Nazis; Ad Boycott List Reaches 46; Viewers at 3M

    Wow. Don't confuse "free speech" with commercial programming. Mr Beck and FOX are "free" to say what the want on the air. Advertisers (hardly connected to the constitution or the so-called Left) are "free" to pull their ad dollars from the show. Ads used to be called endorsements. These advertisers are choosing not to endorse Mr. Beck and his particular views. No laws have been changed. The Constitution has not been shredded. Get this into your head, conservatives: President Obama was elected by a higher total percentage of the vote of any candidate since Reagan. You are in a steadily shrinking minority. Mr Beck's ranting is not helping your cause.

  •  
    3

    cskitchens

    08/31/09 | Report as spam

    RE: Beck Compares Obama to the Nazis; Ad Boycott List Reaches 46; Viewers at 3M

    Beck got "Dixie Chicked." Remember Natalie Mains exercising her right to free speech and her comment about Texans being embarrassed by George W? Advertisers, radio stations, and rednecks all over the country dissed them, pulled their music from the playlist and destroyed their cds on the air. As Americans we have a Constitutional right to free speech and advertisers have a right to support programming that fosters their particular product. Beck opened his mouth and said some things they don't like so they got away from him. Whether or not the ads were pulled because of external pressure we may never know. As long as we're entertaining paranoia...maybe Beck is really a secret shill to divert attention away from other, more sinister deeds of the Obama administration.

  •  
    4

    kimbersf

    08/31/09 | Report as spam

    RE: Beck Compares Obama to the Nazis; Ad Boycott List Reaches 46; Viewers at 3M

    Wasn't Bush also compared to Hitler and a Fascist? There are goons on both wings of the political spectrum who do nothing more than name call. Advertisers have every right to pull ads, and Beck has every right to say what he wants. We're a very divided nation, and those of us in the center (politically) can only shake our heads. Unfortunately, by paying attention to this garbage, we end up not listening to real dialogue.

  •  
    5

    beckermarketingcreativo

    09/01/09 | Report as spam

    RE: Beck Compares Obama to the Nazis; Ad Boycott List Reaches 46; Viewers at 3M

    Proposing a different way of getting ideas across is not bad in concept, especially when many REP members of Congress try to shut everything down. Comparing this to Hitler's SS, is simply absurd and woringly ignorant...

  •  
    6

    abelindasmith

    09/01/09 | Report as spam

    RE: Beck Compares Obama to the Nazis; Ad Boycott List Reaches 46; Viewers at 3M

    Glenn Beck, Sean Hannity and the ENTIRE Fox entity are a band of idiots. They are allowed to get on the air and say IGNORANT and HORRIBLE, RACIST, and DEMEANING things with no regard.

    I say stop watching FOX NEWS or ANY FOX stations entirely! The Simpsons, American Idol, and the like will move to another station when real people with BALLS start protesting.

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