About Advertising Industry

BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.

Saatchi Invaded by Bed Bugs; Staff Blame JC Penney

By Jim Edwards | Sep 11, 2009

Bed bugs have invaded the 17th floor of the Saatchi & Saatchi building in New York, and staff there are already blaming client JC Penney. A source told AgencySpy:

Notable is the new JCPenney outfitted lounge they installed on the same floor in the free space from all the people they laid off.

Agencies lay people off when clients end their business with them. So was it really the smartest thing to do to blame the client for bed bugs when, let’s face it, there’s absolutely no proof that Penney has anything to do with this? Thousands of people enter the Saatchi building every day, it could be any of them.

More significantly, Manhattan was infested with bed bugs years before Penney arrived. And Penney, famously, only just arrived.

This kind of nonsensical reaction is to be expected from ad folk, judging by their response to two cases of swine flu that occured at R/GA recently:

“PEOPLE ARE FLEEING,” one source tells me. “The whole 4th floor is hysterical right now.”

Anticipating that kind of reaction, Saatchi sent everyone a memo that said:

If you have any health concerns, feel free to work from home tomorrow.

My favorite part:

Normal environmental conditions will not exist until Saturday noon …

“Normal environmental conditions”? Are they switching off the gravity or something? My theory: It’s all a coverup. Saatchi is obviously prepping the 17th floor as a landing pad for aliens who will eat the brains of the agency’s staff. The scary thing is … how we will know the difference between the aliens and the regular staff?

Text of the bed bug memo follows after the jump.

Text of memo sent to Saatchi employees re bed bugs on 17th floor:

Our testing shows that the insect condition is limited to the 17th Floor. We will continue to test other floors on an ongoing basis and react accordingly.

As is normal procedure, the second phase of the eradication process will commence at 8pm Friday night and will take approximately 6 hours. Normal environmental conditions will not exist until Saturday noon. Please do not plan to work on the 17th Floor until after 12pm (Saturday). Everyone on the 17th Floor must vacate the floor by 7pm Friday night. All accessible switchplates and outlet covers will be removed during the day (Friday).

In 14 days, we will re-treat the entire 17th Floor to be doubly sure that conditions are 100% satisfactory.

All chemicals used are DEA and EPA registered and approved. If you have any health concerns, feel free to work from home tomorrow.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • Bed Bugs Invade Ad Firm. Is JC Penney Responsible? [Rumormonger]

    Gawker - 151 days 23 hours 14 minutes ago

    The bed bug infestation continues to take New York by storm. The latest victim? International advertising firm Saatchi & Saatchi. Could middle American fashion temple JC Penney be at fault? We're not sure, but a tipster tells us that Saatchi & Saatchi, which has represented Penney since late-2006, recently commissioned the store to deck out...

  • M&C Saatchi makes fresh job cuts

    B&T - 265 days 40 minutes ago

    M&C Saatchi has shed 11 staff from its Sydney office, blaming cuts in clients’ marketing budgets for the latest departures

  • Smart shopping set to change retail landscape

    Financial Times - 149 days 4 hours 36 minutes ago

    The new JC Penney department store in Manhattan, which opened this summer on 33rd Street and 6th Avenue, was attracting a steady flow of customers last Friday night. Amid the continuing slump in US consumer demand, a "door buster" special was offering 50 per cent off clothing after 3pm on Friday until 1pm on Saturday, drawing most of the...

  • Stock futures point to higher open ahead of CPI data

    Reuters - 179 days 21 hours 12 minutes ago

    By Angela Moon NEW YORK (Reuters) - U.S. stock index futures pointed to a slightly higher open on Friday as investors await inflation and consumer sentiment data for more solid signs of an economic recovery. Consumer spending is again in the spotlight a day after the government reported weak retails sales and jobless claims data, casting a cloud...

  • Penney, Abercrombie dull retail hopes

    Reuters - 270 days 16 hours 10 minutes ago

    By Aarthi Sivaraman NEW YORK (Reuters) - Retailers J.C. Penney Co Inc (JCP.N) and Abercrombie & Fitch Co (ANF.N) posted results that showed further evidence U.S. consumers were still cutting back on non-essential items, with Penney also warning profit for the year would be worse than analysts expected. The recession, along with mounting job...

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
Click Here
advertisement