News Roundup: BMB, JWT, Publicis, Zenith, Ogilvy, Saatchi, Burger King, More ...
- BMB Cheil deal makes agency owned by its own client, Samsung.
- JWT London has been appointed to handle the £13 million advertising account for Mazda Motors UK.
- Publicis and ZenithOptimedia launch new Montreal offices: The agency moved from the World Trade Centre in Old Montreal to hip, bright offices in the Ex Centris building on Blvd. St-Laurent.
- Ogilvy Advertising has designed a “global warming” swimming pool in which images of New York City as seen from above are pasted on the floor of the pool. Swimmers are given the allusion that they are floating above the flooded city beneath them.
- Saatchi & Saatchi CEO Kevin Roberts stands by his Arab creative diss.
- Campaign targets violence against journalists: A television, radio and print advertising campaign called “What you don’t know can hurt you (”Te hace daño no saber” in Spanish)” is to launch in Mexico highlighting violence against journalists.
- M&C Saatchi has appointed Moray MacLennan to the newly created position of chief executive of the M&C Saatchi worldwide advertising network and Tom Dery to the position of chairman. In the UK Tim Duffy will succeed MacLennan as UK chairman and Mike Abel succeeds Dery in Australia. All the changes are effective from Jan. 1 next year.
- NY Times: Backgrounder on web agencies that create multiple variations of the same online ad and then crunch the numbers to see which one is most effective.
- WSJ: Wades in on Burger King’s Whopper Virgins campaign. Amusing stunt or cultural imperialism? (BNET’s take: It’s both, duh.)
Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.
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