Advertising Roundup: Wunderman Wins Nokia; Leapfrog Splits With TBWA; JWT Stages Kidnapping; And More ...
Wunderman won the £18m global digital business for Nokia – It is understood to have beaten Euro RSCG 4D and RMG Connect to scoop the account. The agency will work with global advertising agency Wieden & Kennedy. [Source: Marketing Week]
Toymaker Leapfrog splits with TBWA/Chiat/Day — Parting ways after just over two years. Leapfrog spent an estimated $25 million on marketing last year. Advertising expenses in the third quarter of 2008 increased 14% to $15 million to support the launch of new products. [Source: Ad Age]
JWT stages kidnapping of female DJs in Sri Lanka in clothing publicity stunt – Reborn T-shirts, one of Sri Lanka’s most fashionable men’s casual wear brands, pulled off an amazing on-air radio stunt lasting 3 days this week. [Source: Daily Mirror, Sri Lanka]
Sarah Wyse, the chief executive of WPP-owned customer publisher Forward, is to leave the company — [Source: Brand Republic]
Zales hit with false advertising suit – company that used to do Zales’ diamond quality ratings believes the client’s ratings are wrong. [Source: Chicago Tribune]
BlueCross BlueShield of Tennessee has chosen JWT – Replaces longtime vendor The Buntin Group, based in Nashville. [Source: The Tennessean]
Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.
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