Snuggie Infomercial Retooled for Weezer CD Launch. It's Not a Joke.
Rock band Weezer and the makers of the Snuggie sleeved blanket have retooled the infamous infomercial — in which people feel “trapped” under ordinary blankets — to sell a Weezer-branded Snuggie (video below). Band members now appear in the Snuggie ad, snuggling under their hideous blankets on some of middle-America’s most overstuffed sofas, just like in the original TV masterpiece.
If you buy a Weezer Snuggie, you’ll get a copy of Weezer’s new album, Raditude, out Nov. 3, free. Alternatively, if you buy the album from Weezer’s web site for $30 you’ll get a plain blue Snuggie free. The Safari print number is avalable for $50.
Weezer has been planning the “Wuggie” since May, according to Rolling Stone. Singer Rivers Cuomo said:
“A Wuggie is basically exactly like a Snuggie, except it says Weezer on it. The people at Snuggie are doing it with us and promoting it with us. It’s a totally legit Snuggie.”
Hat-tip to Adfreak.
Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.
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