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Lamar Moves "Don't Believe in God?" Billboard After Threats to Landlord

By Jim Edwards | Nov 13, 2009

Kudos to Lamar Advertising: The billboard company offered an alternative site to an atheist group whose ad attracted threats when it went up on a building in Cincinnati.

The ad says, “Don’t Believe In God? You are not alone.” The building owner received “multiple, significant threats” and asked that the sign come down on Thursday. So Lamar is giving the group, the Coalition of Reason, a board on a site that it owns — the 6th Street Expressway, U.S. Highway 50.

Lamar hasn’t always made consistent decisions when faced with free-speech issues. It has taken down ads that criticized Israel and refused to sell sites to groups who don’t believe President Obama’s birth certificate is genuine. In Alabama, Lamar refused to sell space for a different atheist ad that said “Imagine No Religion.” The company also flip-flopped on an ad that criticized a Republican politician over healthcare reform. (Lamar does, however, have a pro-hooker policy, at least in Texas.)

The last word goes to Shawn Jeffers, co-coordinator for Cincinnati COR:

“Everything that has happened shows just how vital our message is,” Jeffers said. “It proves our point, that bigotry against people who don’t believe in a god is still very real in America.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • Lamar's Religious Management Would Rather Lose Money Than Sell Billboards to Atheists

    BNET Advertising - 133 days 8 hours 4 minutes ago

    Give Lamar Advertising kudos for being even-handed even if it’s no good at winning new business: The company censors liberal billboards just as much as it censors conservative ones. Lamar declined to sell space to an atheist who wanted to put up an ad alongside Alabama’s I-20 that said simply, “Imagine There’s No Religion,” according...

  • Lamar Sells Billboards to Hookers But Not to Atheists

    BNET Advertising - 112 days 10 hours 50 minutes ago

    Lamar Advertising sold a billboard to escort service MyPlayBunny.com in Rio Grande Valley, Texas, after refusing to take the money of an atheist group in Alabama. The Texas Play Bunny board says “I’ll be your play bunny” and advertises a phone number. Although the number and web site appear to be extinct — possibly as a result of this TV...

  • Lamar, Canadian Supreme Court in Head-On Collision Over Atheist Billboards

    BNET Advertising - 129 days 6 hours 54 minutes ago

    A ruling of the Canadian Supreme Court which allows “political” advertising on transit systems in the North will test the ethics of Lamar Advertising’s religious management. Lamar previously sidestepped the issue of whether it would run ads for atheists by blaming transit authorities’ anti-politics stance. The court held that two British...

  • Lamar Finally Finds a Billboard Ban It Likes: When It Hobbles a Competitor

    BNET Advertising - 58 days 9 hours 12 minutes ago

    Lamar Advertising has finally found a legal restriction on billboard advertising that it agrees with: The ban on outdoor ads within 75 feet of

  • Lamar, CBS, Clear Channel Ban Obama Birth Certificate Billboards

    BNET Advertising - 161 days 7 hours 38 minutes ago

    Lamar Advertising, CBS Outdoor and Clear Channel Outdoor have all agreed not to sell billboard space to World Net Daily, a conservative news site that believes President Obama does not have a U.S. birth certificate. WND has raised $75,000 to put up outdoor ads that say, “Where’s the birth certificate?” (pictured). The “ban” isn’t...

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