Advertising Roundup: Mercedes Taps Razorfish; Heinz in Actor Search; New OgilvyAction CEO; More ...

Mercedes-Benz taps Razorfish — New digital agency of record comes after a quiet review, Steve Cannon, VP-marketing at the automaker, said. Mr. Cannon would not reveal spending, only to say that the business is worth “millions and millions of dollars.” The incumbent was Critical Mass, Toronto. [Source: Ad Age]

BBDO Launches new campaign for Monster.com — ads are humorous despite bleak job environment. [Source: NY Times]

Heinz trying to locate old commercial actors — The food brand has launched a campaign to find actors and actresses who appeared in its Beanz adverts during the Seventies, Eighties and Nineties. An advert in The London Sun calls for anyone involved in the ads to get in touch with its agency, Abbott Mead Vickers.BBDO. [Source: Marketing Week]

Kantar names privacy chief — WPP’s insight and consultancy division The Kantar Group has made what it claims is an industry first appointment, with the naming of George Pappachen in the newly-created role of Chief Privacy Officer.
George PappachenWorking directly with clients, Pappachen will develop and implement a privacy and data protection policy across the Group and report in to Group Development Director Mandy Pooler. [Source: MRWeb.com]

OgilvyAction appoints Sheila Hartnett as CEO — Effective January 1, Hartnett will oversee OgilvyAction NA and its offices in New York, Chicago, Stamford, Conn., Atlanta and Toronto. She will be based in the firm’s New York headquarters.
Sheila succeeds Jack Rooney who continues to lead The Ogilvy Group operation in Chicago. [Source: PRNewswire]

TJX’s HomeGoods taps Kirshenbaum Bond + Partners — New York agency now its lead creative shop following a review. KB+P, a unit of MDC Partners, will develop new creative slated for launch in March. [Source: Adweek]