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Advertising Roundup: BK Picks LatinWorks; WPP to Acquire Jupiter; Layoffs at Lowe and Deutsch; More ...

By Jim Edwards | Jan 20, 2009

Burger King Picks LatinWorks — Burger King has selected Omnicom Group’s LatinWorks in Austin, Texas, as its lead U.S. Hispanic creative agency following a review, BK said today. In addition, Tapestry in Chicago, part of the Starcom MediaVest Group of shops and ultimately a unit of Publicis Groupe, was chosen for media chores. The shops succeed Bromley Communications in San Antonio, Texas, a Publicis agency, on the BK business. Bromley had handled both creative and media. [Source: Adweek]

WPP to acquire Jupiter in SA — Global media and advertising group WPP is seeking to increase its South African holdings with the proposed acquisition of a stake in the Jupiter Drawing Room, a local advertising agency. [Source: Business Report]

Tampa to vote on CBS and Clear Channel billboards — The city council is expected to vote Thursday on a settlement to end a more than decade-old dispute with two companies over the number of billboards they can put up.
If approved, the agreement before the council would require CBS Outdoors and Clear Channel Outdoors to take down traditional billboards in “scenic corridors.” In exchange, they would be allowed to replace them with digital billboards in other areas. [Source: Tampa Bay Online]

Coke picks BBH — The Coca-Cola Co.’s vitaminwater brand has picked Bartle Bogle Hegarty to handle creative duties after a review. Incumbent Berlin Cameron United and Coca-Cola Co. roster shop Wieden+Kennedy were reportedly also were vying for the account. [Source: Advertising Age]

Lowe New York lays off 10 — Lowe here has reduced its headcount by about 5 percent, the Interpublic Group agency confirmed today. Lowe this week laid off some employees but also hired a few, resulting in a net reduction of about 10 staffers, said agency president Sal Taibi. See BNET’s Ad Agency Layoff Counter.
[Source: Adweek]

Deutsch cuts 47 — An agency representative says that a number equaling three percent of the staff have been let go from the agency. See BNET’s Ad Agency Layoff Counter. [Source: AgencySpy]

P&G moves Crest to Publicis — Procter & Gamble Co. has shifted creative duties for its $200 million-plus Crest account in North America and Europe to Publicis Worldwide from Publicis Groupe sibling Saatchi & Saatchi in a move to consolidate all of its oral-care business with a single agency. [Source: Ad Age]

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • BK Taps LatinWorks, Tapestry for Hispanic Chores

    Adweek - 308 days 11 hours 46 minutes ago

    BOSTON Burger King has selected Omnicom Group's LatinWorks in Austin, Texas, as its lead U.S. Hispanic creative agency following a review, BK said today.In addition, Tapestry in Chicago, part of the Starcom MediaVest Group of shops and ultimately a unit of Publicis Groupe, was chosen for media chores.The shops succeed Bromley Communications in...

  • Burger King names LatinWorks as U.S. Hispanic ad agency

    Nation's Restaurant News - 306 days 19 hours 2 minutes ago

    MIAMI (Jan. 15, 2009) Burger King Corp. Thursday named LatinWorks of Austin, Texas, its Hispanic advertising agency of record for the United States. The account had been with Bromley Communications. "We're excited by the depth of knowledge we've seen from LatinWorks and look forward to working together to expand our brand's relationship with...

  • 6498: Multicultural Media Monster.

    Multicultural Classics - 266 days 3 hours 48 minutes ago

    From AdAge.com, another example of maneuvers that will ultimately cripple minority-owned advertising agencies by stripping them of media responsibilities. SMG Multicultural Breaks $1B, Continues to Dominate Publicis Groupe Unit That Houses Tapestry a Leader in Hispanic-Marketing Innovation By Laurel Wentz NEW YORK -- In 2007, Publicis...

  • MediaVest Promotes Kraft Connections Chief Henderson

    MediaPost - 199 days 14 hours 10 minutes ago

    COMPOUND FACTIONS -- NielsenConnect, the new compound brand name launched late last year by the Nielsen Co., and headed by former Madison Avenue "iconoclast" Jon Mandel, has "heard from clients, agencies and media sellers about being stodgy and slow to respond to changes in the marketplace," Nielsen-owned trade magazine Mediaweek reported this...

  • Mars Consolidates U.S. Chores at MediaVest

    Adweek - 202 days 12 hours 59 minutes ago

    Mars has consolidated domestic media chores at Publicis Groupe's MediaVest, already a roster shop, following a review. The agency already handled Mars in the U.S. It now adds roughly $250 million in Wrigley business from WPP's Mindshare.

 

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