Advertising Roundup: Chipotle Picks Butler; Palmer Founder Dies; Google Cancels Paper; Grey Sheds 18 Jobs; More ...
Chipotle choses Butler, Shine, Stern & Partners — Chipotle says they looked at two-dozen agencies and narrowed it down to three for the final shoot out. No word as to whether incumbent DeVito/Verdi was one of those finalists. [Source: AgencySpy]
Robert Palmer, media buying pioneer, dies — Founder and former chairman of media services shop RJ Palmer died Last Friday at the age of 74, the agency confirmed. The cause of death was a blood infection. He retired from the agency in 2007. Palmer established the namesake shop in 1979, and the agency says it was the first stand-alone media shop to be created in the U.S. [Source: Adweek]
Google cancels newspaper ad sales — Google is canceling a program to sell print advertising for newspapers, saying the effort wasn’t as effective as it had hoped and citing the importance of focusing on more promising products. The Internet company said it will stop offering ads under the Print Ads program on Feb. 28. Google’s service let advertisers buy ads in more than 800 U.S. newspapers, but Google never disclosed how much revenue it generated through the service. [Source: WSJ]
Pandora adds ads — Music lovers wail. Personalized Web radio service Pandora has added 15-second audio advertisements that will occasionally play between songs.
The company’s official Twitter feed first announced the inclusion of ads, saying Pandora will be “extremely respectful of your listening experience” while promising “to be prudent.” [Source: CNET]
Miller High Life runs 1 second ads — The beer company is poking fun at Budweiser’s buy of $3 million 30-second spots in the Super Bowl. [Source: Ad Age]
Grey London sheds up to 18 jobs — About eight per cent of staff, due to the loss of the global Masterfoods account. The BNET Ad Agency Layoff Counter now stands at 6,682. [Source: UTalkMarketing.com]
TBWA launches campaign for Man U — Manchester United is urging its fans to ‘follow in the footsteps of greatness’ to promote attractions at its Old Trafford stadium outside match days. The message is part of a new campaign, created by TBWAManchester, to encourage fans and tourists to visit the football club’s museum and take a tour of its Old Trafford ground, even when the team is not playing. [Source: The Drum]
Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.
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