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New Pepsi Logo Seems Similar to Three Other Corporate Emblems

By Jim Edwards | Jan 22, 2009

A while ago BNET noted that the new Pepsi logo looks a lot like the old Diet Pepsi logo.

In the intervening weeks a couple of other logos have popped up that also seem to look like the new Pepsi marque. Here’s a mini-gallery of four logos. See if you can guess which image belongs to which successful marketing organization. The answers are below.
a.a.jpg  b.b1.jpg

c.c.jpg   d.d.jpg

If you guessed a. Carnival Cruise Lines, b. Pepsi, c. AT&T, d. Obama campaign logo, then you’re correct!

Hat tip to cruisemarketwatch.com for bringing this to BNET’s attention.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

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  •  
    1

    allanmeyerson

    01/23/09 | Report as spam

    RE: New Pepsi Logo Seems Similar to Three Other Corporate Emblems

    Logo looks a bit like a plumber wearing a patriotic red
    shirt and blue pants (Joe the plumber perhaps?) - simply
    draw a line in the white area and your plumber is
    complete with "crack" and all!

  •  
    2

    Mary Ann Butcher

    01/23/09 | Report as spam

    RE: New Pepsi Logo Seems Similar to Three Other Corporate Emblems

    There was nothing wrong with the "old" logo. Let's see
    how long it takes to get a newer new logo....

  •  
    3

    vanessajh

    01/24/09 | Report as spam

    RE: New Pepsi Logo Seems Similar to Three Other Corporate Emblems

    And I can almost see the 15 focus groups, 6 story boards and 7 rounds of consensus votes before it got approved 8 months later, all the while some ad agency is laughing all the way to the bank... But then again, someone has to be doing that right now, right?

  •  
    4

    chiahalam

    02/18/09 | Report as spam

    RE: New Pepsi Logo Seems Similar to Three Other Corporate Emblems

    It is amazing how some people can be smilling to the banks, by simply juggling colours in the name of rebranding.never knew it is as simple as that.
    Ifeanyi

  •  
    5

    kherdocia

    02/26/09 | Report as spam

    RE: New Pepsi Logo Seems Similar to Three Other Corporate Emblems

    Sorry, not convince as a consumer. Actually looks dated. The funny thing is the older logo brought harmony and balance. This logo is not

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