Saatchi Opposes Garbage Truck Depot Near Its Corporate HQ
Saatchi & Saatchi is saying “not in my back yard” to a proposed garbage truck station near its corporate headquarters in downtown Manhattan.
The New York sanitation department wants to put a garage for its garbage trucks on Spring Street, right around the corner from Saatchi HQ on Hudson Street. Local paper The Villager says that would bring 800 extra garbage trucks into the neighborhood per day:
“The project would devastate the community for 100 years,” said Rosemary Kuropat, a neighborhood activist who spoke at the meeting.
“We’re in full support of the Hudson Square community’s alternatives and against the D.S.N.Y. plan,” Lynne Collins, Saatchi’s director of corporate communications, told the Jan. 15 meeting of the Sanitation Steering Committee community group.
BNET has walked by an existing garbage truck garage near the West Side Highway, also in Saatchi’s neighborhood, and can confirm that it does indeed stink. Especially in the summer.
The agency is hoping to persuade the city to switch its plan to a lot on 12th avenue at 50th street — very far away from Saatchi.
Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.
BNET User Analysis