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AOL’s Platform-A Lands Verizon Deal, No. 1 Network Ranking

April 15th, 2008 @ 4:20 am

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Tags: Advertisement, Network, America Online Inc., Verizon Communications Inc., Ad Network, Sales Strategy, Sales, Jake Swearingen

aol_logo.gifNot a bad day for AOL’s Platform-A ad network. First, the company announced a major deal with Verizon, in which Platform-A will rep all of its online advertising, as well as most of its mobile advertising:

Under the terms of the agreement, Verizon will leverage Platform-As sales capabilities for all of Verizons online inventory and a majority of Verizons mobile inventory. In addition, Platform-A will be the only sales organization that can represent Verizons inventory in the marketplace and guarantee placement within the Verizon network.

Then, comScore.com released its ad network metrics for March, and Platform-A topped the list:

Platform-A, the AOL ad network that combines Advertising.com, Quigo and Tacoda, served ads to 170 million U.S. Internet users in March, representing 91 percent of the total U.S. online population, to rank as the top ad network.

Both announcements must come as a relief to Platform-A staffers. The ad network has been dogged by rumors that Platform-A was about to lose 50 percent of it staffers, rumors started when ex-CEO Curt Viebranz was ousted and replaced with Lynda Clarizio.

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Jake Swearingen

A reporter for BNET, Jake Swearingen has written for Wired and Business 2.0, covering everything from locative technology to high-definition online video. A graduate of the University of Arkansas, he worked for a non-profit in Washington D.C. before making the jump out to San Francisco and getting into journalism. more »

AboutAdvertising Industry

BNET Advertising provides daily industry news coverage and insights for managers and executives about the major companies in advertising, marketing, and public relations. In addition to detailed company profiles, we bring you critical analysis on new alliances and partnerships, mergers and acquisitions, cost management, new investments and deal flow, and other crucial business issues.