Advertising Industry Archive

Microsoft continues to try to find some way to climb back into the search engine game, nabbing European online company Greenpoint for $486 million. It ’s the largest acquisition for the company since talks of a Yahoo acquisition stalled out months ago. Interestingly, Microsoft is planning to discard the core of Greenpoint’s business, online survey solutions, to an undisclosed buyer,...

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A few weeks back, I asked some experts in the ad world when interactive ad spend would surpass television ad spend. One of the most interesting responses came from Dave Martin, a Vice President of Interactive Media at Ignite, who said: Online spend won’t surpass television, instead TV is going to become interactive with addressable cable and data-collection at the set top box level. As...

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AMC has every reason to be protective of its hit show Mad Men, but it came close to smothering a free and innovative way to market the show today, saved only by its own interactive ad agency, Deep Focus. Mad Men has established the network as delivering HBO-worthy dramas, and the show itself is a highly entertaining and well-shaded character study in the world of early 60s advertising. The show...

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Cutting coupons out of the Sunday mailer went out years ago, but the coupon is alive and well, just in a different form. A BusinessWeek article looks at the trend of “prewards,” essentially coupons given with speciality debit cards. They seem to be one way of reaching Millennials, those kids aged 12 to 26 that have proven nortoriously difficult to market to. It works like this....

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In the New York Times today, a new survey has been put out showing that among kids aged 10 to 14, the Internet has surpassed television in usage. For children ages 10 to 14 who use the Internet, the computer is a bigger draw than the TV set, according to a study recently released by DoubleClick Performics, a search marketing company. The study found that 83 percent of Internet users in that...

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Todd Teresi, a ten-year veteran over at Yahoo, has jumped ship from the company to join up with metrics company Quantcast as its Chief Revenue Officer. Teresi, who was most recently the head of the network business unit at Yahoo, will begin at Quantcast starting September 1st. Quantcast, which uses more granular census-style reporting to measure website traffic, has seen a total of $26 million...

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A new report from eMarketer looks at the numbers for the numbers from Ofcom, the country’s authority on telecommunications,  and finds that while online ad spend has rocketed an average of 70.2% in each of the past five years, to nearly £2.8 billion, or $5.6 billion last year, it still has just a bit more to go before it surpasses ad spend on television. This is because, while Ofcom...

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Nielsen Online released their search engine numbers for July today, and I think its safe to say that Microsoft Live’s Cashback initiative, which saw the company offering money back to consumers and Cost Per Action pricing for advertisers, isn’t gaining much traction. Number from comScore last month seemed to show the software giant (and search engine midget) slowly gaining ground,...

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A very interesting read from the Epicenter blog over at Wired News today, looking at a study of clickthrough rates on the four standard advertising methods for online advertising, and finding that at least for young men, pre-roll is king: Today, Break Media, an entertainment community for men, and Panache, a video advertising delivery-platform, released a study showing high rates of success...

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This week, I’ll be asking  some of the big questions I have about the advertising industry to people who have skin in the game. BNET: Can the market bear so many online ad networks, or is there a round of consolidation coming? Dave Martin, Vice President of Interactive Media, Ignite: There will no doubt be consolidation in the ad network market. Free advertising exchanges will empower...

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