Advertising Industry Archive

This week, I’ll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: Will the controversy surrounding NebuAd ultimately bring harsher regulation into behavioral targeting? Michael Katz, CEO, interCLICK: One of the best ways to address that question is to look at recent history. For example, consider what happened with...

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This week, I’ll be asking  some of the big questions I have about the advertising industry to people who have skin in the game. BNET: Does Google’s Ad Planner mean that ComScore or Nielsen will lose business? Dave Martin, Vice President of Interactive Media, Ignited: Not yet. Their data is still in the nascent stage. They will need to continue to populate their database with...

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This week, I’ll be asking  some of the big questions I have about the advertising industry to people who have skin in the game. BNET: What needs to happen to make the mobile advertising market more viable? Joshua Spanier, Director of Communication Strategy, Goodby, Silverstein & Partners: Every year since 2002 has been the year when mobile is going to go huge. I am positive that we...

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This week, I’ll be asking  some of the big questions I have about the advertising industry to people who have skin in the game. BNET: When will online surpass TV in ad spend? Michael Sprouse, CMO of Epic Advertising: Probably not anytime soon since as of April 2008, network and cable TV ad spend dramatically outpaced online. However, online ad spend is growing on a percentage basis and...

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Online advertising is a confusing space, so to clear up some questions, I asked Andrew Chen, Entrepreneur-in-Residence at Mohr Davidow Ventures, about his thoughts on what’s ahead. BNET: If the recession is long, who are the big losers in the online ad market? Andrew Chen: The common perception is that a long recession would cause consumer spending to drop, and advertisers dependent on...

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It’s been a terrible month for NebuAd. While sizzling underneath the Congressional magnifying glass, the company is being forced to shed employees, according to MediaPost. Behavioral targeting is a tough market currently, as more and more web users (and regulators) become aware of that their surfing leaves a wake that can be followed by advertisers. NebuAd is one of the few, along with...

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It’s increasingly looking like out of the Big Four holding companies, Publicis is the one positioned to be the big winner in the coming years as online eats up larger ad budget. Via our pal The Founder over at Tribble Ad Agency, the French holding company bought Google’s Performics for an undisclosed amount. This is all part of Publicis effort to shift towards online, beginning with...

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Via PaidContent, the Lehman Brothers held a conference call yesterday detailing their forecasts for Olympic ad spending. Analyst Doug Anmuth predicted that out of that total $1.5 billion spending on ads, only 6.6 percent of that,  $100 million,would go to online. The shift to online will be slow, perhaps most of all for sports, which are seen as largely DVR-proof. From PaidContent: Art...

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A story in Ad Age today asks whether Conde Nast-owned magazine Wired can land luxury brands in its ad pages. From the Ad Age piece: [A] few months ago Condé Nast replaced a departing Wired publisher with Chris Mitchell, a former Wired sales guy who had been publisher of Details since 2004. Now Mr. Mitchell wants to sell fashion and luxury marketers on a magazine that recently published a...

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Outlaw Consulting, a coolhunting shop here in San Francisco, put out a report on the favorite environmentally-friendly brands of 100 “trendsetters” aged 21 to 29 in San Francisco, New York, Los Angeles, and Miami. Perhaps unsurprisingly, some of the top brands are admired more for sleek design than for Al Gore-approved green practices. While some of the list deserve the mention,...

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