Advertising Industry Archive

Silicon Valley politicians say Google-Yahoo lawsuit endangers industry — California House Democrats want the DOJ to go easy on Google and Yahoo, claiming a lawsuit would “detrimentally affect the online advertising market and electronic commerce.” Turns out, two of them received the majority of their campaign donations in 2007/2008 from computer and Web companies. [Source:...

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British behavioral targeting firm Phorm will begin a limited test tomorrow in the UK, working with ISP British Telecom  to launch what it dubs its Webwise platform. Phorm will work directly with British Telecom, monitoring users web surfing habits to deliver up more relevant advertising. A whole host of questions about just how far behavioral targeting can go in the UK are about to be...

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Yahoo’s ad platform not quite so APT — Yahoo is calling its new ad platform a “seminal moment in the industry.” The industry, meanwhile, begs to differ. MediaWeek’s Mike Shields reports that buyers and sellers consider APT underwhelming at best. [Source: MediaWeek] Broadband ISPs won’t target ads without consumer opt-in — AT&T, Verizon, and Time...

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The common wisdom is virtual worlds like Second Life were yet another Internet boondoggle. Major companies like IBM, Pepsi, and Intel spent gobs of money setting up virtual presences in these 3D online gatherings, only to watch nobody come at best, or  see puerile griefers vandalize their online property at worst (which famously happened to the folks over here at CNET.) Chalk it up as yet...

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Wachovia takes its $145 million ad business to Ogilvy — Although the North Carolina-based bank is coping with heavy losses and a sinking stock price (and possibly even exploring a sale), Wachovia has nailed down an agency to handle its advertising next year. No surprise that its ad spend will likely be smaller in 2009 “given market conditions.” [Source: AdWeek] Glam Media cuts...

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Two weeks after Google announced its ad deal with NBC, it has announced has a second partner, Bloomberg Television, moving the company closer to its dream of making Google TV a viable choice for media planning. It’s an interesting move by the Mountain View search giant. Bloomberg Television has 50 million subscribers, and those that are watching are flush with cash. According to a Media...

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Google platform to sell Bloomberg TV ads  — Google says its TV Ads platform offers advertisers a better way to reach Bloomberg’s wealthy viewers, who thus far have been very difficult to quantify. The deal comes just one month after NBC Universal’s cable networks signed on to use Google’s ad system for some of its commercials. [Source: TVWeek] Ad execs advise banks...

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I spoke to John Quelch, the author of Greater Good: How Good Marketing Makes for Better Democracy and a marketing professor at Harvard Business School recently about the marketing lessons we could learn from this presidential election. While speaking, he laid out three reasons why going negative, something this campaign cycle has certainly seen plenty of, works for politicians, but (usually)...

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Over at MediaPost, David Goetzl writes about the relative success of Nielsen’s new ratings system, which I wrote about earlier this month, that tracks television viewers even when the viewer is not in their home. Using a James Bond-worthy technique of passing out cell phones to a sample of 2,500, the phones track ambient noise to determine when a viewer is around a television, and what...

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One of the big success stories of online advertising was General Motors‘ pledge to shift at least half of their ad spend over to online in the next year — a total of $1.5 billion in new cash. Now it looks like that money is up in smoke, as the auto manufacturer, which lost $15 billion in the last quarter, is now saying it will cut back significantly on its digital ad spend. Even...

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