Advertising Industry Archive

Within online, video ads are the next big thing, but there’s still an uphill climb. According to a new report out via eMarketer, video ads are now generating the highest revenue per CPMs out of any online medium. Bain & Company, working with the IAB, surveyed seven anonymous publishers, and found that video ads were uniformly drawing a much rate than display ads. But eMarketer offers...

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As our pal The Founder has it over at Tribble, it’s time to sharpen those resumes. Besides an unending cavalcade of economic bad news, Nielsen put out its first half advertising numbers, and it’s not pretty. Overall ad spend was down 1.4 percent to $67.6 billion year over year. Unsurprisingly, cable television with its cheapo inventory continues to make gains. The real drag on ad...

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On Friday, I offered the hesitant sentiment that perhaps Microsoft wasn’t completely making of hash of things with its series of ads depicting Bill Gates and Jerry Seinfeld bumbling around suburban USA. This evening, the news that future Microsoft ads will no longer feature Seinfeld seemed to confirm that I was very much in the wrong. As Valleywag’s  Owen Thomas writes: Remember...

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When there’s blood in the water, the ad blogs will begin to circle, baring row after row of shiny white teeth. That certainly seems to be the case with beleaguered ad agency Element 79. Starting with the news on Thursday that the Chicago-based shop had lost its Quaker Oats account, there’s been plenty of speculation as the outfit now seems hopelessly adrift. Quaker Oats announced on...

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In a market already packed to the gills with online ad networks, MTV has decided to toss its hat into the ring with its own venture, which the media company has dubbed Tribes. Aimed, naturally, at publishers focusing on music, movies, and all things youth-oriented, the company has already landed Pepsi as the charter sponsor, according to ClickZ. Despite landing Pepsi, this seems like a...

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As anyone following any bit of the ad industry knows, Microsoft has been rolling out a series of ads starring Jerry Seinfeld and Bill Gates yukking it up together. Produced by Crispin Porter + Bogusky, the response online has been anywhere from tepid to outright hostile, especially within tech circles. Today, a four and half-minute version of the second ad, set to run on CBS (in a no-doubt...

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AOL’s Platform A was supposed to help energize the ailing Internet company, but seems to be enervating it instead. The ad group, formed a year ago after a round of acquisitions by AOL, was forced to lay off one hundred employees earlier this year. Now it appears that the group is intentionally cancelling some contracts with advertisers. A story at Beta News says: Advertisers are now...

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An eMarketer report out today has some pretty grim news for any agency just now starting to get their online act together — you may be about to get dumped. Looking at results from a July 2008 study by Zoomerang for Sapient, 45 percent of marketers surveyed said they were considering switching agencies to gain access to more digital knowledge and expertise. Almost eighty percent said...

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Google, who has been persistently trying to cozy up to television networks for over a year now, and NBC Universal, which has an on-again, off-again relationship with online content, struck a deal to let Google carry advertisements on select NBC cable channels. To wit: Google will now be able to help place ad inventory via its Google TV Ads service on  Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and...

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Via superspy over at MediaBistro’s AgencySpy, yet another sign of the changes tech brings across the ad industry.  Portoflio company MDC Partners is launching Varick Media Management, which will let interested parties trade across every online exchange, ad networks and websites. Quoting AgencySpy quoting the website: “Similar to the way that hedge funds pool investment and...

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