Advertising Industry Archive

With the number for online advertising in for the first half of 2008 in, there’s every reason for interactive agencies to breathe a sigh of relief. Both Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers show double-digit growth for year over year in online advertising. Overall online advertising was up by 15.2 percent — nearly double what the TNS Media Intelligence...

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Hyundai buys up GM’s Oscar ad time — As General Motors takes an ax to its advertising budget, Hyundai is ready to fill the void. The South Korean car company has quickly snapped up all of the Oscar spots that GM had purchased and then abandoned. Meanwhile, this year’s Oscars scored its lowest Nielsen ratings on record. [Source: AdAge] Google launches AdSense for online video...

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Selling virtual space in video games has been a dream for years now, even if sometimes the reaction from gamers themselves is less than stellar. But agency IGA seems to have cracked the code, scoring two deals within the last two weeks during a time when many agencies are worried about accounts going out the door. The shop announced on at the end of September it had landed a deal to provide...

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During the last two weeks, you have to work pretty hard to find the bright spots in all the gloomy news — my silver lining is that I have never been so happy to not have a 401k. But the steady drumbeat of economic crisis is forcing consumers  to re-evaluate what they can and can’t spend money on. Time to get (even more) worried. A survey commissioned by Ad Age found that almost 80...

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AdAge names its A-List — No magazine has been immune to the downturn in ad pages. Nevertheless, AdAge found ten standout publications that are bucking industry trends. [Source: AdAge pdf download] General Mills, Kraft launch “word-of-mouth networks” — Even food companies are jumping on the social networking bandwagon. General Mills launched pssst.generalmills.com and...

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There’s nothing like a Friday afternoon to get tongues wagging, so let’s look at one of the latest: Will the Mountain View search and advertising giant look towards an ad agency to help its marketing efforts? The Wall Street Journal broke the story, saying that execs at Google had met with several major Madison Ave. firms, including Wieden + Kennedy (who already helmed...

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Google looking into advertising itself — Google, a company that has long snubbed traditional offline advertising, has been talking to Madison Avenue ad agencies about ways to promote its brand. The move makes sense: Despite Google’s constant flow of new products, revenue growth slowed to 39 percent in the second quarter, down from 58 percent last year. [Source: AdFreak; WSJ] Yahoo...

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Microsoft is rolling out yet another way to entice users over to is failing search engine — prizes! This comes after the Redmond-based giant tried paying customers with its Cashback initiative to draw users to its Microsoft Live Search at the beginning of the summer, which turned out to be a bust. This time around, the company is set to offer up a series of rewards to frequent users of...

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I talked with Marti Barletta, president of the TrendSight Group who specializes in marketing to women, about what marketers get wrong when they try to sell to women. It’s an important topic — women control 80 percent of household spending, which will become even more important in the lean times we may be facing. 1. They Don’t Tell a Story Women  respond to characters and...

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Obama bests McCain in search ads — Only a few months ago, McCain had a huge advantage over Obama in terms of search presence. Not anymore. Mediaweek reports that the Obama camp has gone aggressive on snatching up ad opportunities related to keywords like “debate,” “debate winner,” and now terms connected to the financial crisis. [Source: Adweek] Banner year for...

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