With Wall Street collapsing and advertising spend rates waning, where should advertisers look to reach consumers? Well, online trading sites are seeing a huge bump in traffic, according to Nielsen Online. Visitors to Internet financial sites surged by 30 percent last week compared to average weekly traffic. It’s good news for publishers that cater to nervous investors. The company also...
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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.