Is the internet advertising economy the picture of health or a disaster waiting to happen? Both scenarios have been reported recently, but of course they can’t both be true. The WSJ’s take on the matter is that a “shakeout threatens” digital ad serving networks as investors pull funds, clients nickel-and-dime their budgets, and holding companies end their buying sprees....
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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.