ValueClick’s Commission Junction unit, which handles affiliate marketing ad programs on the web, recently produced a report on Microsoft’s new InPrivate Browsing feature on the latest version of Internet Explorer, IE8. ValueClick wanted to know: Will InPrivate Browsing prevent web advertisers — horrors! — from tracking customers? The answer to that question is of...
Advertising Industry Archive
January 2009
Chipotle choses Butler, Shine, Stern & Partners — Chipotle says they looked at two-dozen agencies and narrowed it down to three for the final shoot out. No word as to whether incumbent DeVito/Verdi was one of those finalists. [Source: AgencySpy] Robert Palmer, media buying pioneer, dies — Founder and former chairman of media services shop RJ Palmer died Last Friday at the age of...
CountryWide, the subprime mortgage lender acquired by Bank of America, has repeatedly said in ads and in Congressional testimony that it wanted to work with homeowners whose payments had gotten beyond them. But a lawsuit in New Hampshire claims those promises are false and that anyone trying to reorganize payments on a CW loan only gets the runaround. In response, CW lawyers have argued that...
Burger King Picks LatinWorks — Burger King has selected Omnicom Group’s LatinWorks in Austin, Texas, as its lead U.S. Hispanic creative agency following a review, BK said today. In addition, Tapestry in Chicago, part of the Starcom MediaVest Group of shops and ultimately a unit of Publicis Groupe, was chosen for media chores. The shops succeed Bromley Communications in San Antonio,...
Broward County officials in Florida are considering a ban on religious advertising on mass transit following protests over a set of bus ads that claim Jesus was a muslim. The ads, paid for by the Council on American-Islamic Relations, state “ISLAM: The Way of Life of Noah, Abraham, Moses, Jesus and Muhammad.” The ads appear on 50 buses in Florida. They cost about $60,000. Christian...
Much has been made of Ketchum vp James Andrews, who became an international embarrassment to Ketchum when he used his Twitter account to insult Memphis, the hometown of client Fedex, the morning before he was to meet with them there. The tweet was copied to Fedex’s marketing management, and a predictable round of corporate apologizing followed. Here’s a summary of what happened,...
The Super Bowl continues to look like the most boring ever for advertising with the news that the NFL said it will not, ever, carry an ad in its programs for AshleyMadison.com, a dating web site for married people looking for an affair, according to CNBC. The company had signed a “six-figure” contract to advertise in the Super Bowl program but then … NFL spokesman Brian...
Pubmatic’s survey of online advertising prices shows that the web advertising economy entered recession in the fourth quarter of 2008. Prices for display ads online declined in Q4, the company reported. In addition, there was: a significant decline in Q4 2008 online display ad pricing compared to Q4 2007 for all sizes of websites and all vertical categories, underscoring the fact that the...
Pity poor Lamar Advertising, one of the country’s largest providers of outdoor billboards and signs. In February, the company will report its full-year results for 2008 and BNET is guessing thery’re going to be bad. This isn’t a controversial guess. Lamar’s Q3 results were shaky: revenue flat, net income down, cashflow up, dividends suspended, and questions about whether...
The advertising deal market reflected the slowing economy in Q4 2008, according to a new report by Petsky Prunier, an investment bank specializing in ad agencies and marketing services. Direct Mag gives this summary: The 140 transactions it tracked from the fourth quarter totaled $4.7 billion, reflecting a 42% decline in deal volume compared to the fourth quarter of 2007, and a 27% decline from...
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- More Pointless Esurance Secret Agent Ads Are on the Way
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- Beck Compares Obama to the Nazis; Ad Boycott List Reaches 46; Viewers at 3M
- WPP in Talks to End Patterson Suit; Pact Could Head Off Embarrassment for CEO Sorrell
- Crispin's Contest for New Brammo Logo Infuriates Creatives Because It Shows Them The Future
- Bloggers Hate Bogusky's Book But Didn't Bother to Read It
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- Christians Boycott The Gap for Not Saying
- Toyota and Saatchi Used Images From Flickr Without Permission
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- Clients Overcharged by News America Listed in Court; Sara Lee: NAM "Is Raping Us and Enjoying It"
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case
- Everybody Hates Palm Pre's Creepy Ads by Modernista!
- Valassis v. NAM Federal Trial Set for February; Judge Denies Pretrial Motions
- Autopsy: Steven Cohen and the Ad Boycott That Ended His Career
- Ralph Lauren Fired PhotoShopped Model for Being Too Fat
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