Havas, like Publicis, is one of those companies that doesn’t provide a complete accounting of its quarterly numbers so it is difficult to assess its Q4 earnings release, out today. Here are some educated guesses: This is a company that is holding its own and hoarding its cash. As everyone knows, it wants to spend that cash to acquire Aegis. The numbers: Q4 revenues were up 2 percent to...
Advertising Industry Archive
March 2009
The eyes of the direct mail, in-store and coupon marketing world will be focused today on a trial which pits Floorgraphics Inc. (a maker of those ads that appear on the floor of supermarkets) against Rupert Murdoch’s News America Marketing Group. The jury case opens at 10 a.m. in a Trenton, N.J., court before Judge Anne E. Thompson. The case is unlikely to be covered by the major media...
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