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Advertising Industry Archive

April 2009

Omnicom's Top Execs Saw Pay Slashed to Save Bonuses for Underlings

By Jim Edwards | Apr 9, 2009

Omnicom’s top executives took massive pay cuts so that their underlings could continue to receive their bonuses, according to a filing the company made with the SEC today. CEO John Wren’s total compensation in 2008 was cut from $10.4 million to $3 million. BBDO CEO Andrew Robertson saw his total package decline from $4.6 million to $1.8 million. DDB CEO Charles Brymer’s pay...

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Omnicom Delaying Payments to Photographers, Too

By Jim Edwards | Apr 9, 2009

Here’s something that BNET missed: Remember that new Omnicom policy of delaying payments to TV commercial producers until the client has paid the agency? Turns out it also applies to photographers. Although photographers charge less money than TV producers, they are used more often because virtually all ads require some photography but only moving images require producers. Omnicom is...

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Can Saatchi CEO Roberts Fix Sponsorless All-Blacks Rugby Team?

By Jim Edwards | Apr 9, 2009

If Saatchi & Saatchi CEO Kevin Roberts has seemed a bit distracted recently, that’s because he’s probably wondering who will take over the sponsorship of New Zealand’s national rugby team, the All-Blacks. It’s not a big piece of business in the grand scheme of things; and it’s not strictly Saatchi’s job to get that sponsorship. But Roberts is deeply...

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Police Release Photos of ShamWow Pitchman's Blood-Spattered, Condom-Filled Hotel Room

By Jim Edwards | Apr 9, 2009

It’s old news that ShamWow and SlapChop pitchman Vince Shlomi was arrested after he had a fight with a hooker in a Miami hotel. (And that, the same week, it was revealed that he had filed a weird lawsuit against some Scientologists whom he claims ripped off his SlapChop device.) But police released to The Smoking Gun this week pictures they took at the crime scene (Shlomi’s hotel...

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Wrigley's Eclipse Gum May Not Kill Germs, as Claimed in Ads

By Jim Edwards | Apr 8, 2009

Wrigley’s Eclipse gum may not actually “kill” the germs that cause bad breath, according to a new ruling by the National Advertising Divsion. NAD is an industry supported advertising police force. The Eclipse campaign had been claiming: Most other gums just mask bad breath.  We kill the germs that cause it.  New Eclipse now contains a natural ingredient that kills the germs...

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Mary Wells Resurfaces With Tone Deaf Blog on Millionaire Life

By Jim Edwards | Apr 8, 2009

If you thought ad legend Mary Wells was dead, think again. Wells founded Wells Rich Greene, an agency of the Mad Men era that later turned into a hotbed of kickbacks and corruption under print chief Harold Singer. The 80-year-old Wells is alive and well and maintaining a hilariously tone-deaf blog for WowOWow, that web site for femmes d’un certain âge. She’s only done three posts...

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14 Drug Companies Cited for Misleading Google Ads

By Jim Edwards | Apr 7, 2009

The FDA cited 14 drug companies for misleading advertising in sponsored ads among Google search results. Those cited: Biogen Idec, Sanofi Aventis, GlaxoSmithKline, Forest Laboratories, Cephalon, Bayer, Johnson & Johnson, Pfizer, Novartis , Genentech, Boehringer Ingelheim, Merck, Hoffman-LaRoche, and Eli Lilly. The citations, sent as letters to drug companies, signify that the FDA is no...

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GlobalHue's Weird Bermuda Ad Expenditures

By Jim Edwards | Apr 7, 2009

UPDATE: Globalhue responded to this article in the comments section below. GlobalHue spent $200,000 advertising Bermuda Tourism on a gospel music TV channel and $525,000 on minority interest channel TV One, but only $308,270 on Time Warner’s Manhattan cable network; $44,983 in bridal magazines (where the honeymoon market is); and only $357,531 in The New York Times. You can download...

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News America Marketing Whistleblower: Clients Were Charged for Ads That Never Appeared

By Jim Edwards | Apr 6, 2009

News America Marketing may have charged its clients for ads that never appeared in supermarkets, according to a witness in the recently settled trial in which NAM was sued by rival in-store ad agency Floorgraphics Inc. During the trial, disgruntled former NAM account director Robert Emmel testified that “hundreds” of supermarkets did not receive ads, were closed or went bankrupt...

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iCrossing Lays off 30 Despite Landing Troubled Bermuda Account

By Jim Edwards | Apr 6, 2009

iCrossing has let about 30 employees go, according to AgencySpy. The lawsuit filed against iCrossing by Agency.com is tearing iCrossing apart, allegedly. Possibly. As you can see from this former iCrossing employee’s blog, there’s a healthy debate among iCrossing folk as to whether life under boss Don Scales (pictured) is dandy or a nightmare. Two sample comments: Is it...

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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.