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Advertising Industry Archive

July 2009

Lamar's Religious Management Would Rather Lose Money Than Sell Billboards to Atheists

By Jim Edwards | Jul 10, 2009

Give Lamar Advertising kudos for being even-handed even if it’s no good at winning new business: The company censors liberal billboards just as much as it censors conservative ones. Lamar declined to sell space to an atheist who wanted to put up an ad alongside Alabama’s I-20 that said simply, “Imagine No Religion,” according to The Birmingham News: “It was...

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Ex-Cliff Freeman CEO Says Former Boss Was Ruinous Control Freak

By Jim Edwards | Jul 10, 2009

Jeff McClelland, former CEO of Cliff Freeman & Partners, blasted the shop’s founder as a control freak who is stuck in the past and is threatening the future of his own shop, Adweek reports. CF&P has been on a downward spiral for months. The storied shop now has only one significant client left — Baskin Robbins – and fewer than 20 staffers, writes Noreen...

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Which Media Agency Got Sued for Breaking a Fee Guarantee?

By Jim Edwards | Jul 9, 2009

WPP chief Martin Sorrell gave an interview to an Indian blogger at Cannes in which he claimed that a client was suing a media buying agency for not guaranteeing a price reduction on its fee. Sorrell’s claim came in a Q&A about how tough clients are becoming in the recession, something that BNET has noted here and here. As an example, he said agencies were not just promising reductions...

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Burger King's Apology for Hindu Goddess Ad Is Not the First of Its Kind

By Jim Edwards | Jul 9, 2009

Owners of Burger King restaurants in India might want to shut their doors for a couple of days in case their sites are trashed by Hindus angry that the chain used an image of the goddess Lakshmi sitting on top of a meat sandwich in an ad (pictured). The ad ran in Spain and has since been withdrawn. (Click on the images to enlarge them.) Ask Saatchi & Saatchi what happened when they used...

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Nike Censors LeBron James Dunk Incident; Creates Needless PR Fiasco

By Jim Edwards | Jul 9, 2009

Nike confiscated a video of LeBron James being dunked on at a pickup game he organized. The censorship has turned into a negative publicity tidal wave from which Nike cannot escape. Brand managers and PR folk take note. This is a lesson about transparency in the digital age. In failing to understand that, Nike Basketball senior director Lynn Merritt (pictured) has done the dumbest thing a brand...

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Lamar Refuses to Lower Billboard Prices, Making It Ever More Dependent on Legal Strategy

By Jim Edwards | Jul 8, 2009

Lamar Advertising is famously litigious, in part because every single aspect of its media requires local zoning approval but also because it has the delusional belief that the only regulation that governs it is the First Amendment right to erect a billboard free speech. But the company has become even more dependent on its scorched earth legal strategy this year as it pursues a policy of...

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Valassis Exec Testifies on Anti-News America "Sock Puppets"; Paid Wyeth $1M to Stay

By Jim Edwards | Jul 8, 2009

Thomas Murray, vp/general manager at Valassis, told a Michigan state court that he was aware his agency’s web servers were used to make anonymous attacks on News America Marketing on a coupon enthusiast web site. BNET first reported that Valassis had allegedly used “sock puppets” on BringBacktheCoupons.com in April. Murray told the court that he did not know who had made the...

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Ad Exec Kidnaps Wife, Urges Cops Kill Him (and Demands Skype!); Hostage Blames the Media

By Jim Edwards | Jul 8, 2009

Richard Shenkman, a Connecticut ad executive whose company produced a TV show for Oprah friend Gayle King, was arrested and hospitalized Tuesday after he took his wife hostage at gunpoint, demanded the police shoot him and get a priest to adminster the last rites, before he finally burned down his house. His wife, Nancy Tyler, left the house unharmed after a 9 ½ hour kidnapping. Gunshots and...

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For Clear Channel Outdoor, the End is Nigh as Parent Struggles with $22 Bil. Debt

By Jim Edwards | Jul 7, 2009

It might be the beginning of the end for Clear Channel Outdoor. CCO put out a statement before the long weekend saying it was “actively pursuing alternatives” regarding its debt situation. CCO owes its parent, Clear Channel Communications (confusing, yes?) $2.5 billion. It tried to borrow $3 billion three weeks ago in to pay off the note but couldn’t get a deal done. If you...

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P&G, Reckitt Production Changes Threaten Volume Discounts for Agencies

By Jim Edwards | Jul 7, 2009

Procter & Gamble and Reckitt Benckiser will force their ad agencies to choose commercial production vendors from a pre-approved shortlist of providers, according to Brandweek. The vendors would then have to agree to fixed prices for two years. The move will affect Reckitt agency Euro RSCG and P&G’s Saatchi & Saatchi, Grey Group and BBDO. The news sounds dull — please,...

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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.