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	<title>BNET Advertising</title>
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	<link>http://industry.bnet.com/advertising</link>
	<description>Industry news and insights by Jim Edwards</description>
	<pubDate>Thu, 02 Jul 2009 03:39:28 +0000</pubDate>
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		<title>News America Threatened to "Crush" Agency That Worked for Kroger</title>
		<link>http://industry.bnet.com/advertising/10002833/news-america-threatened-to-crush-agency-for-working-for-kroger/</link>
		<comments>http://industry.bnet.com/advertising/10002833/news-america-threatened-to-crush-agency-for-working-for-kroger/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 03:21:23 +0000</pubDate>
		<dc:creator>Jim Edwards</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[connect communications]]></category>

		<category><![CDATA[klabunde]]></category>

		<category><![CDATA[News America Marketing]]></category>

		<category><![CDATA[valassis]]></category>

		<guid isPermaLink="false">http://industry.bnet.com/advertising/10002833/news-america-threatened-to-crush-agency-for-working-for-kroger/</guid>
		<description><![CDATA[A Michigan state court heard that News America Marketing, the in-store ad agency that dominates supermarket promotions, threatened to "crush" a rival that developed an innovative milk-jug advertising method. The case had something of a Matlock Moment when a surprise witness, president of Connect Communications Michael Klabunde, took the stand. ]]></description>
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		</item>
		<item>
		<title>Cliff Freeman's Seidenberg Starts an Ad School ($350 for 10 Lessons!)</title>
		<link>http://industry.bnet.com/advertising/10002830/cliff-freemans-seidenberg-starts-an-ad-school-350-for-10-lessons/</link>
		<comments>http://industry.bnet.com/advertising/10002830/cliff-freemans-seidenberg-starts-an-ad-school-350-for-10-lessons/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 20:00:42 +0000</pubDate>
		<dc:creator>Jim Edwards</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[brad emmett]]></category>

		<category><![CDATA[cliff freeman]]></category>

		<category><![CDATA[devito]]></category>

		<category><![CDATA[lee seidenberg]]></category>

		<guid isPermaLink="false">http://industry.bnet.com/advertising/10002830/cliff-freemans-seidenberg-starts-an-ad-school-350-for-10-lessons/</guid>
		<description><![CDATA[Give him credit for being entrepreneurial: Since departing Cliff Freeman &#038; Partners in 2008, former creative director Lee Seidenberg has been "freelancing," and now he's started his own advertising school with DeVito/Verdi CD Brad Emmett. They're offering 10 lessons for $350, and they're calling it 101 The Ad School.]]></description>
		<wfw:commentRss>http://industry.bnet.com/advertising/10002830/cliff-freemans-seidenberg-starts-an-ad-school-350-for-10-lessons/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Calvin Klein, Federici Recycle Fake Sex Controversies in New Ads</title>
		<link>http://industry.bnet.com/advertising/10002823/calvin-klein-federici-recycle-fake-sex-controversies-in-new-ads/</link>
		<comments>http://industry.bnet.com/advertising/10002823/calvin-klein-federici-recycle-fake-sex-controversies-in-new-ads/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 19:26:52 +0000</pubDate>
		<dc:creator>Jim Edwards</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[billboard]]></category>

		<category><![CDATA[calvin klein]]></category>

		<category><![CDATA[federici]]></category>

		<category><![CDATA[orgy]]></category>

		<guid isPermaLink="false">http://industry.bnet.com/advertising/10002823/calvin-klein-federici-recycle-fake-sex-controversies-in-new-ads/</guid>
		<description><![CDATA[Calvin Klein and ice-cream brand Antonio Federici Gelato Italiano have both engineered fake advertising controversies to generate sales. Klein repurposed one of its old "orgy" ads for a billboard in New York and the Federici created a newspaper ad that showed a nun about to kiss a priest.]]></description>
		<wfw:commentRss>http://industry.bnet.com/advertising/10002823/calvin-klein-federici-recycle-fake-sex-controversies-in-new-ads/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sorrell's Comments on Procurement Reveal Opacity of Agency Billing Practices</title>
		<link>http://industry.bnet.com/advertising/10002818/sorrells-comments-on-procurement-reveal-opacity-of-agency-billing-practices/</link>
		<comments>http://industry.bnet.com/advertising/10002818/sorrells-comments-on-procurement-reveal-opacity-of-agency-billing-practices/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 04:00:10 +0000</pubDate>
		<dc:creator>Jim Edwards</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[billing]]></category>

		<category><![CDATA[grey]]></category>

		<category><![CDATA[procurement]]></category>

		<category><![CDATA[sorrell]]></category>

		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://industry.bnet.com/advertising/10002818/sorrells-comments-on-procurement-reveal-opacity-of-agency-billing-practices/</guid>
		<description><![CDATA[WPP chief Martin Sorrell said he may not be able to meet his guidance this year due in part to aggressive client procurement tactics in contract negotiation. The remarks reveal much about the opaque, intangible nature of advertising "accountability" (and agency billing practices).]]></description>
		<wfw:commentRss>http://industry.bnet.com/advertising/10002818/sorrells-comments-on-procurement-reveal-opacity-of-agency-billing-practices/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why Publicis May Beat WPP to Razorfish</title>
		<link>http://industry.bnet.com/advertising/10002813/why-publicis-may-beat-wpp-to-razorfish/</link>
		<comments>http://industry.bnet.com/advertising/10002813/why-publicis-may-beat-wpp-to-razorfish/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 16:42:44 +0000</pubDate>
		<dc:creator>Jim Edwards</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[microsoft]]></category>

		<category><![CDATA[publicis]]></category>

		<category><![CDATA[razorfish]]></category>

		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://industry.bnet.com/advertising/10002813/why-publicis-may-beat-wpp-to-razorfish/</guid>
		<description><![CDATA[Publicis could be a likely buyer for Razorfish now that Microsoft -- which acquired the digital shop in its aQuantive buy -- wants to sell it. The French company has fewer debt worries than WPP, another potential buyer.]]></description>
		<wfw:commentRss>http://industry.bnet.com/advertising/10002813/why-publicis-may-beat-wpp-to-razorfish/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Billy Mays "Zombie" to Be Resurrected in Ads, TV Shows</title>
		<link>http://industry.bnet.com/advertising/10002807/billy-mays-zombie-to-be-resurrected-in-ads-tv-shows/</link>
		<comments>http://industry.bnet.com/advertising/10002807/billy-mays-zombie-to-be-resurrected-in-ads-tv-shows/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 15:54:21 +0000</pubDate>
		<dc:creator>Jim Edwards</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[billy mays]]></category>

		<category><![CDATA[discovery]]></category>

		<guid isPermaLink="false">http://industry.bnet.com/advertising/10002807/billy-mays-zombie-to-be-resurrected-in-ads-tv-shows/</guid>
		<description><![CDATA[A direct marketing company and the Discovery Channel are already planning to resurrect the corpse of Billy Mays by continuing to run his ads and TV shows once his funeral is over, Ad Age reports. The president of Media Enterprise, marketer of Mighty Mendit and Mighty Putty, said he will ask the Mays family to put Billy's ads back on the air. The Discovery Channel will run "tribute" footage of Mays.]]></description>
		<wfw:commentRss>http://industry.bnet.com/advertising/10002807/billy-mays-zombie-to-be-resurrected-in-ads-tv-shows/feed/</wfw:commentRss>
		</item>
		<item>
		<title>News America Irked by Portrayal at Valassis Trial</title>
		<link>http://industry.bnet.com/advertising/10002802/news-america-irked-by-portrayal-at-valassis-trial/</link>
		<comments>http://industry.bnet.com/advertising/10002802/news-america-irked-by-portrayal-at-valassis-trial/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 02:16:23 +0000</pubDate>
		<dc:creator>Jim Edwards</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[carlucci]]></category>

		<category><![CDATA[News America Marketing]]></category>

		<category><![CDATA[valassis]]></category>

		<guid isPermaLink="false">http://industry.bnet.com/advertising/10002802/news-america-irked-by-portrayal-at-valassis-trial/</guid>
		<description><![CDATA[The Valassis v. News America Marketing trial is on a break this week, with testimony resuming July 6. News America is using the breather to do some repair work on its image, which has taken a hammering.]]></description>
		<wfw:commentRss>http://industry.bnet.com/advertising/10002802/news-america-irked-by-portrayal-at-valassis-trial/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Julie Roehm Rehab Profile Says More About Business Press Than Advertising</title>
		<link>http://industry.bnet.com/advertising/10002796/julie-roehm-rehab-profile-says-more-about-business-press-than-advertising/</link>
		<comments>http://industry.bnet.com/advertising/10002796/julie-roehm-rehab-profile-says-more-about-business-press-than-advertising/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 21:47:09 +0000</pubDate>
		<dc:creator>Jim Edwards</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[julie roehm]]></category>

		<category><![CDATA[wal-mart]]></category>

		<category><![CDATA[walmart]]></category>

		<guid isPermaLink="false">http://industry.bnet.com/advertising/10002796/julie-roehm-rehab-profile-says-more-about-business-press-than-advertising/</guid>
		<description><![CDATA[Julie Roehm has exposed herself to yet another profile piece -- this time in Fast Company -- in an attempt to rehab her image as a marketing consultant. The story illustrates the weird fascination that female business writers and their male editors have with Roehm (Forbes' Allison Fass did a similar piece a year earlier*).]]></description>
		<wfw:commentRss>http://industry.bnet.com/advertising/10002796/julie-roehm-rehab-profile-says-more-about-business-press-than-advertising/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The 10 Weirdest Ad Stories of the Month</title>
		<link>http://industry.bnet.com/advertising/10002788/the-10-weirdest-ad-stories-of-the-month-7/</link>
		<comments>http://industry.bnet.com/advertising/10002788/the-10-weirdest-ad-stories-of-the-month-7/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 04:18:36 +0000</pubDate>
		<dc:creator>Jim Edwards</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[stories]]></category>

		<category><![CDATA[weird]]></category>

		<guid isPermaLink="false">http://industry.bnet.com/advertising/10002788/the-10-weirdest-ad-stories-of-the-month-7/</guid>
		<description><![CDATA["Chav fighting," Harrison Ford, and "Comfort Wipes." It all happened in June, mostly via Saatchi &#038; Saatchi for some weird reason.]]></description>
		<wfw:commentRss>http://industry.bnet.com/advertising/10002788/the-10-weirdest-ad-stories-of-the-month-7/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Billy Mays Dies and the Media Decline to Take It Seriously</title>
		<link>http://industry.bnet.com/advertising/10002785/billy-mays-dies-and-the-media-declines-to-take-it-seriously/</link>
		<comments>http://industry.bnet.com/advertising/10002785/billy-mays-dies-and-the-media-declines-to-take-it-seriously/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 02:52:44 +0000</pubDate>
		<dc:creator>Jim Edwards</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[billy mays]]></category>

		<guid isPermaLink="false">http://industry.bnet.com/advertising/10002785/billy-mays-dies-and-the-media-declines-to-take-it-seriously/</guid>
		<description><![CDATA[Billy Mays, the shoutingest infomercial pitchman to ever bellow "But wait, there's more!," died Sunday aged 50. Mays was a much-loved face of an industry that makes a lot of money but often does not afford its participants much dignity (check out the Body Snake, for instance).]]></description>
		<wfw:commentRss>http://industry.bnet.com/advertising/10002785/billy-mays-dies-and-the-media-declines-to-take-it-seriously/feed/</wfw:commentRss>
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