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<description>BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.</description>
<category>Advertising</category>
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<lastBuildDate>Tue, 09 Feb 2010 23:01:19 PST</lastBuildDate>
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<item>
	<title><![CDATA[Mercer Bell staffs up]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/mercer-bell-staffs/33587/</link>
	<description><![CDATA[
	Direct and digital agency MercerBell has welcomed seven new staff off the back of new business and a bolstered workload from key clients including NRMA, MasterCard and Toyota
				<ul>
					<li><a class="source" href="http://www.campaignbrief.com/2010/02/seven-new-hires-for-dm-shop-me.html">Campaign Brief</a> - Seven new hires for DM shop MercerBell</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/mercer-bell-staffs/33587/</guid>
	<dc:creator>B&T</dc:creator>
	<pubDate>Tue, 09 Feb 2010 21:47:11 PST</pubDate>
</item>
<item>
	<title><![CDATA[Unilever’s first chief marketing officer to depart]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/unilever-marketing-officer-depart/33466/</link>
	<description><![CDATA[
	Unilever’s first global chief marketing officer, Simon Clift, is set to leave after 30 years with the FMCG giant.   He will retire from his post in the next few months to spend more time with his family in Brazil and is reportedly looking at “other creative opportunities”, according to a...
				<ul>
					<li><a class="source" href="http://www.marketingmagazine.co.uk/news/rss/982887/Unilevers-top-marketer-Simon-Clift-leave/">Marketing Magazine</a> - Unilever's top marketer Simon Clift to leave</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/unilever-marketing-officer-depart/33466/</guid>
	<dc:creator>Mumbrella</dc:creator>
	<pubDate>Tue, 09 Feb 2010 13:25:05 PST</pubDate>
</item>
<item>
	<title><![CDATA[What 'Thug Life' Can Teach Us About Twitter (new Ad Age column)]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/thug-life-teach-twitter-ad/33436/</link>
	<description><![CDATA[
	This ought to stir the pot up a little:     This Ignored Demographic Shows What You Can Learn When You Look Beyond Social-Media Elites   While most in the social media bubble would have you believe that Twitter's output consists solely of links to "relevant articles," "breaking news stories,"...
				<ul>
					<li><a class="source" href="http://adage.com/digitalnext/post.php?article_id=141994">Ad Age</a> - What 'Thug Life' Can Teach Us About Twitter</li>
					<li><a class="source" href="http://adage.com/bigtent/post.php?article_id=141994">Ad Age</a> - What 'ThugLife' Can Teach Us About Twitter</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/thug-life-teach-twitter-ad/33436/</guid>
	<dc:creator>The Toad Stool</dc:creator>
	<pubDate>Tue, 09 Feb 2010 12:18:00 PST</pubDate>
</item>
<item>
	<title><![CDATA[Does MTV's New Logo Look Too Mainstream?]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/mtvs-logo-mainstream/33530/</link>
	<description><![CDATA[
	LOS ANGELES (AdAge.com) -- For the first time in its 28-year history, MTV has updated its iconic logo. Largely forgoing the network's music heritage, the new three-dimensional design instead showcases MTV's reality-TV talent, such as the casts of "Jersey Shore," "The Buried Life" and "Teen Mom."...
				<ul>
					<li><a class="source" href="http://www.marketingmag.com.au/news/view/1921/">Marketing Magazine</a> - New MTV logo minus the 'music television'</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/mtvs-logo-mainstream/33530/</guid>
	<dc:creator>Ad Age</dc:creator>
	<pubDate>Tue, 09 Feb 2010 11:04:18 PST</pubDate>
</item>
<item>
	<title><![CDATA[Havas Posts Full-Year Revenue Decline of 9.1%]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/havas-posts-revenue-decline-91/33421/</link>
	<description><![CDATA[
	LONDON (AdAge.com) -- Havas Worldwide today reported 2009 full-year revenue of $1.99 billion, a 8.1% drop compared to 2008.  
 The Paris-based ad holding company, which is the parent of Euro RSCG, Arnold Worldwide and MPG, did not report net income. It cited organic growth as being down 7.9% for...
				<ul>
					<li><a class="source" href="http://www.campaignlive.co.uk/news/rss/982903/Havas-UK-organic-growth-falls-143/">Campaign</a> - Havas UK organic growth falls 14.3%</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/havas-posts-revenue-decline-91/33421/</guid>
	<dc:creator>Ad Age</dc:creator>
	<pubDate>Tue, 09 Feb 2010 09:49:34 PST</pubDate>
</item>
<item>
	<title><![CDATA[3 Coty Brands Move to Laird]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/3-coty-brands-move-laird/33475/</link>
	<description><![CDATA[
	Coty has selected Laird + Partners to handle global creative duties on its Sally Hansen, La Cross and N.Y.C. New York Color brands, sources said.The selection came after a review in which independent Mother and Interpublic Group's Draftfcb were the other finalists. All of the finalists pitched...
				<ul>
					<li><a class="source" href="http://feedproxy.google.com/~r/Brandweek-PackagedGoods/~3/mJLyArRDHqw/e3ie48d97158d5e565929df5587e394d20d">Brandweek</a> - Coty Brands Move to Laird</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/3-coty-brands-move-laird/33475/</guid>
	<dc:creator>Adweek</dc:creator>
	<pubDate>Tue, 09 Feb 2010 08:25:00 PST</pubDate>
</item>
<item>
	<title><![CDATA[Super bowl XLIV commercials, what went wrong this year?]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/super-bowl-xliv-commercials-wrong/33324/</link>
	<description><![CDATA[
	Ok, I've come down from my sugar-high caused by way too many soda pops and candy bars that kept me chugging through, staying awake from Sunday morning to late Monday night. It's not a good state to watch and try to judge the ads in, so I'd like to thank a whole bunch of people too numerous to...
				<ul>
					<li><a class="source" href="http://feedproxy.google.com/~r/adland/~3/tSGVpqzbSaM/super-bowl-cheat-sheet-which-ad-airs-when">Ad Land</a> - The Super Bowl Cheat Sheet: which ad airs when</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/super-bowl-xliv-commercials-wrong/33324/</guid>
	<dc:creator>Ad Land</dc:creator>
	<pubDate>Tue, 09 Feb 2010 06:13:10 PST</pubDate>
</item>
<item>
	<title><![CDATA[Dove Super Bowl Spot Scores Initial Points With Men]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/dove-super-bowl-spot-scores/33279/</link>
	<description><![CDATA[
	When Unilever first announced it was launching its new Dove Men + Care line with a commercial during Super Bowl XLIV, industry watchers questioned whether making a costly, 30-second ad buy was the right strategy. It seems the move has paid off for Dove, at least, according to initial ad buzz...
				<ul>
					<li><a class="source" href="http://www.campaignlive.co.uk/news/rss/982471/Unilever-break-Dove-Men+Care-ad-March/">Campaign</a> - Unilever to break Dove Men+Care ad in March</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/dove-super-bowl-spot-scores/33279/</guid>
	<dc:creator>Brandweek</dc:creator>
	<pubDate>Tue, 09 Feb 2010 05:31:00 PST</pubDate>
</item>
<item>
	<title><![CDATA[Clutter Makes TV Ads Less Effective]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/clutter-tv-ads-effective/33292/</link>
	<description><![CDATA[
	The bloom may be coming off the TV advertising rose. According to a joint Association of National Advertisers and Forrester Research survey of more than 100 national advertisers, 62 percent of respondents think TV ads have become less effective in the past two years.The main culprit cited by...
				<ul>
					<li><a class="source" href="http://edlee.ca/2010/02/08/television-advertising-is-evolving-marketing-is-evolving-with-it/">Blogging Me Blogging You</a> - Television Advertising is Evolving; Marketing is Evolving With It</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/clutter-tv-ads-effective/33292/</guid>
	<dc:creator>Adweek</dc:creator>
	<pubDate>Tue, 09 Feb 2010 04:20:00 PST</pubDate>
</item>
<item>
	<title><![CDATA[Advertising sector expected to return to growth]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/advertising-sector-expected-return-growth/33267/</link>
	<description><![CDATA[
	The advertising sector is expected to return to growth in Q3, spurred by increasing revenues from both cinema and internet advertising.  Alongside most industries, the advertising industry has been in a recession. However, industry experts are expecting it to come out of recession by the end of...
				<ul>
					<li><a class="source" href="http://www.campaignlive.co.uk/news/rss/982586/Ad-industry-predicted-emerge-recession-Q3/">Campaign</a> - Ad industry predicted to emerge from recession in Q3</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/advertising-sector-expected-return-growth/33267/</guid>
	<dc:creator>bigmouthmedia</dc:creator>
	<pubDate>Mon, 08 Feb 2010 21:13:00 PST</pubDate>
</item>
<item>
	<title><![CDATA[Beyond The Badge: Big Media Brands Strike Foursquare Deals]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/badge-media-brands-strike-foursquare/33277/</link>
	<description><![CDATA[
	Posted by Allison Mooney on 02.08.10 @ 11:25 PM Brands seem to be tripping over themselves to align with hot mobile startup Foursquare. After Pepsi, Tasti D-Lite and Metro News dipped their toes, a wave of media brands including Bravo TV, HBO, Warner Brothers, Zagat and the History Channel are...
				<ul>
					<li><a class="source" href="http://www.nickburcher.com/2010/02/foursquare-signs-content-deals-with.html">nick burcher</a> - FourSquare signs content deals with Zagat, HBO and 'Valentine's Day' movie (following partnerships with Harvard and Bravo)</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/badge-media-brands-strike-foursquare/33277/</guid>
	<dc:creator>Ad Age</dc:creator>
	<pubDate>Mon, 08 Feb 2010 20:25:38 PST</pubDate>
</item>
<item>
	<title><![CDATA[Unilever Keeps Mindshare]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/unilever-mindshare/33156/</link>
	<description><![CDATA[
	The packaged goods giant spent $640 million in the U.S. on ads in 2008 and $674 million from January through November of last year, according to Nielsen.
 The North American review is part of a broader process that Unilever launched last year to evaluate its media agency relationships across...
				<ul>
					<li><a class="source" href="http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/N-GkW5iMjAo/article.php">Ad Age</a> - Mindshare Picks Up Unilever's North American Media Account</li>
					<li><a class="source" href="http://www.campaignlive.co.uk/news/rss/982595/Mindshare-retains-Unilevers-700m-media-business-Western-Europe/">Campaign</a> - Mindshare retains Unilever's £700m media business in Western Europe</li>
					<li><a class="source" href="http://www.adweek.com/aw/content_display/news/e3ief7f94880dc0982e75c03203dc121e2c">Adweek</a> - Mindshare Keeps Unilever in U.S., Western Europe</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/unilever-mindshare/33156/</guid>
	<dc:creator>Brandweek</dc:creator>
	<pubDate>Mon, 08 Feb 2010 01:37:00 PST</pubDate>
</item>
<item>
	<title><![CDATA[Kick-ass keynotes at SES London 2010]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/kick-ass-keynotes-ses-london/33513/</link>
	<description><![CDATA[
	(This is a long post and the author accepts no responsibility for any damage caused to your scrolling finger.)   The  largest search marketing show  in Europe is heading back to London 15 - 19 February. And it's jam packed with a mixture of classic sessions, new sessions, top rated speakers, and...
				<ul>
					<li><a class="source" href="http://feedproxy.google.com/~r/seomoz/~3/2pdHQTOa5VI/seomoz-winter-conference-schedule">SEOmoz Blog</a> - SEOmoz Coming To a City Near You (Kinda)</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/kick-ass-keynotes-ses-london/33513/</guid>
	<dc:creator>Search Enging Watch</dc:creator>
	<pubDate>Mon, 08 Feb 2010 12:24:42 PST</pubDate>
</item>
<item>
	<title><![CDATA[Job opportunity: We’re looking for a brilliant director of sales]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/job-opportunity-brilliant-director-sales/33299/</link>
	<description><![CDATA[
	We’re quickly growing here at GasPedal and have an immediate opening for a director of sales  for our Social Media Business  Council community. A few must-have qualities:
 Proven BtoB sales experience with VP- and C-level execs at large  corporations
 Strong knowledge of social media and word...
				<ul>
					<li><a class="source" href="http://feeds.gaspedal.com/~r/damn/~3/LzFB-1nc67o/free-kills.html">Andy Sernovitz</a> - Free Kills</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/job-opportunity-brilliant-director-sales/33299/</guid>
	<dc:creator>Damn, I Wish I'd Thought of That!</dc:creator>
	<pubDate>Mon, 08 Feb 2010 13:00:44 PST</pubDate>
</item>
<item>
	<title><![CDATA[Shocking Edelman Survey Results Reveal Less Trust in Social Media Referrals]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/shocking-edelman-survey-results-reveal/32480/</link>
	<description><![CDATA[
	Public relations firm Edelman recently released its  2010 Trust Barometer , which highlights some findings regarding  social media marketing  that may shock you.     According to the latest survey, the number of people who view their friends and peers as credible sources of information about a...
				<ul>
					<li><a class="source" href="http://feedproxy.google.com/~r/MarketersStudio/~3/Lnql4B7UBUI/dberkowitz">Inside the Marketers Studio</a> - Links for 2010-02-07 [del.icio.us]</li>
					<li><a class="source" href="http://motherjones.com/kevin-drum/2010/02/who-do-you-trust">Mother Jones</a> - Who Do You Trust</li>
					<li><a class="source" href="http://feedproxy.google.com/~r/advertisingAge/Digital/~3/LnttmSY_SWA/article.php">Ad Age</a> - In Age of Friending, Consumers Trust Their Friends Less</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/shocking-edelman-survey-results-reveal/32480/</guid>
	<dc:creator>HubSpot</dc:creator>
	<pubDate>Mon, 08 Feb 2010 03:23:00 PST</pubDate>
</item>
<item>
	<title><![CDATA[Sky to sell 10.4% of ITV after giving up on appeal process]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/sky-sell-104-itv-giving/33379/</link>
	<description><![CDATA[
	Sky has already appointed Morgan Stanley to sell the shares on its behalf. A Sky spokesman said: "We have entered into undertakings with BIS [the Department of Business, Innovation and Skills] and we can confirm that Morgan Stanley is acting as sole book runner on the placement of approximately...
				<ul>
					<li><a class="source" href="http://www.campaignlive.co.uk/news/rss/982574/Government-accepts-BSkyB-pledge-sell-bulk-its-179-stake-ITV/">Campaign</a> - Government accepts BSkyB pledge to sell the bulk of its 17.9% stake in ITV</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/sky-sell-104-itv-giving/33379/</guid>
	<dc:creator>Campaign</dc:creator>
	<pubDate>Mon, 08 Feb 2010 10:00:00 PST</pubDate>
</item>
<item>
	<title><![CDATA[Doritos Wins Super Bowl Web Buzz Battle]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/doritos-wins-super-bowl-web/32374/</link>
	<description><![CDATA[
	From tweets to texts, consumers weighed in on which Super Bowl ads were the best, with Doritos coming out on top in several measures.
 The flood of seat-of-the-pants opinions aired via status updates on Facebook and Twitter has changed the traditional Monday morning quarterbacking of Super Bowl...
				<ul>
					<li><a class="source" href="http://www.adweek.com/aw/content_display/news/e3ief7f94880dc0982e693681ee446e0ca1">Adweek</a> - Doritos Wins Battle of SB Buzz</li>
					<li><a class="source" href="http://www.adweek.com/aw/content_display/news/e3ief7f94880dc0982e1eb84c89330c89c2">Adweek</a> - Barbara Lippert's Critique: In Love With Google</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/doritos-wins-super-bowl-web/32374/</guid>
	<dc:creator>Brandweek</dc:creator>
	<pubDate>Mon, 08 Feb 2010 09:42:00 PST</pubDate>
</item>
<item>
	<title><![CDATA[People Don’t Trust People Like You Anymore]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/don-trust-anymore/32558/</link>
	<description><![CDATA[
	Edelman’s annual Trust Barometer survey shows that traditional media is trending downward among “informed publics aged 25-64 in 20 countries”—and so is their trust in “a person like yourself” (although much less dramatically). The executive summary shows traditional media trust is...
				<ul>
					<li><a class="source" href="http://feedproxy.google.com/~r/ConversationAgent/~3/bBUQ9zEk0Ho/trust-in-media-down-good-news-for-experts.html">Conversation Agent</a> - Trust in Media Down, Good News for Experts</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/don-trust-anymore/32558/</guid>
	<dc:creator>Marketing Pilgrim</dc:creator>
	<pubDate>Mon, 08 Feb 2010 10:01:34 PST</pubDate>
</item>
<item>
	<title><![CDATA[Social Mediators Video Podcast launches]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/social-mediators-video-podcast-launches/32367/</link>
	<description><![CDATA[
	Today, we’re launching Social Mediators, our new video podcast. Each week, Terry Fallis, Dave Fleet and I will talk about social media, ubiquitous connectivity and their impact on communication, organizations and society. We’re always on, always connected. How are we taking advantage of the...
				<ul>
					<li><a class="source" href="http://feedproxy.google.com/~r/dfPR/~3/1jJATNtk5fQ/">davefleet.com</a> - Launching The Social Mediators Video Podcast</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/social-mediators-video-podcast-launches/32367/</guid>
	<dc:creator>Pro PR</dc:creator>
	<pubDate>Mon, 08 Feb 2010 09:46:16 PST</pubDate>
</item>
<item>
	<title><![CDATA[Display Ads Aim for a Banner Year]]></title>
	<link>http://industry.bnet.com/advertising/news-analysis/display-ads-aim-banner/32376/</link>
	<description><![CDATA[
	Banner ads, nearly given up for dead, are showing new life thanks to developments in the display ad business that could close the gap between ad spending on search and display ads.
 Despite the plethora of banner inventory, marketers have been earmarking more of their Web budgets to search since...
				<ul>
					<li><a class="source" href="http://www.adweek.com/aw/content_display/news/e3ia613cdbc5ebee2c5940814537515abe8">Adweek</a> - Display Ads Try for a Banner Year</li>
				</ul><!-- /stories -->
		]]></description>
	<guid>http://industry.bnet.com/advertising/news-analysis/display-ads-aim-banner/32376/</guid>
	<dc:creator>Brandweek</dc:creator>
	<pubDate>Mon, 08 Feb 2010 09:37:00 PST</pubDate>
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