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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.
Web Buzz:
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Three quick and simple ways to make your blog posts prettier
The Viral Garden - 36 days 20 hours 58 minutes ago
One of the 'basic' rules of blogging is that you need lots and lots of pictures in your posts. Ideally, every post should have a picture. But it's...
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Identifying engaged subscribers: unique opens, clicks, lateral thinking
Email Marketing Reports - 36 days 20 hours 57 minutes ago
Last week we saw why it's important to identify your engaged or "best" subscribers. And we discussed how repeat opens is one way of doing this...
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Success Habits - The Book
CEO Blog - 36 days 20 hours 38 minutes ago
We are the product of what we repeatedly do - Aristotle. I am writing a book about Success Habits. The format of the book would be to have the...
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Subject lines: Amazon's lessons on discounts and frontloading
Last month I ran three posts on what 187 emails from Amazon can teach us about subject line length , branding and personalization . In a...
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Subject lines: Amazon's lessons on length
I once interviewed a CEO who described his online retail philosophy as WAD-based. Whatever Amazon Does. So what might WAD teach us about email...
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Happy About An Extra Hour Every Day
People ask me why I like business and motivational quotes (That's most of what my Twitter and Linkedin Stream is). Quotations are a way to...
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Stop putting people to sleep with your Powerpoint deck!
Two years ago, I started getting requests to speak on social media at conferences and private events. This was GREAT, but it also made me come to...
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The Pressure Funnel and Cut Costs and Grow Stronger
I know today will be a great day. My productivity is already high which is not the norm for me for the last week. I notice that I am more...
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Brothers' Weekend and the Pedometer Health Plan
I am just back from a Brothers' Weekend in Lionshead where my brother Glen lives. Lyle came up from North Carolina. We hiked the Bruce Trail,...
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Have kool-aid drinkers totally screwed the social media space?
Apologies in advance because this post is going to piss some people off, but I want to make a point. I've had many a conversation in the past few...
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WBF Economists Speak
The next 2 speakers spoke as economists. Both had a tough message for us. It was like having 2 tough love sessions right after each other. David...
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Social Media Mavens - An Interview with Patagonia's Kasey Kersnowski
If you're reading this post, then you probably know that I'm a big fan of Patagonia's The Cleanest Line , and often use it as an example of a...
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If you create online content, Google's SideWiki just changed your world
Seth Godin has ruffled feathers for years in the blogosphere by not allowing comments on his blog. He's stated flatly that he appreciates your...
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Social Media Mavens - An Interview with HomeGoods' Cathy Mortensen and Kristie Rogers
If you're a fan of my Company Blog Checkup series , you know that one of the top-rated blogs in that series is HomeGoods' Open House blog (which...
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WBF and 7 Lessons for Leading In Crisis
There will be lots of blog posts today. I am a featured blogger at World Business Forum ( WBF) . What this means is I have been given press...
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Wolverine stunt school is a great PR idea
Mumbrella - 37 days 34 minutes ago
I have no idea who the PR agency behind last week’s Wolverine stunt was, but they certainly deserve a great deal of credit for the coverage they...
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George Lucas the Accidental Passionate Film Maker
The finale speaker for the first day was George Lucas. He really needs no introduction. He has been involved in a ton of blockbuster movies. I see...
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Pacing to Solve Problems
I spent part of the weekend at a beautiful retreat property in Pennsylvania called " The Country Place Retreat and Conference Center ". Visited...
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A Better Way to Launch New Products - Rolling Thunder
WebMarketCentral -
36 days 20 hours 38 minutes ago
According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new...
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Social Media isn't going away, either get on the bus, or get left behind
I want to rant, and I want to talk to two people. The first is the guy that thinks that social media is the end-all-be-all of marketing and...
- Mad Men Spawns Don Draper Action Doll, Bobbleheads
- Euro RSCG Accused of Attempt to Flood Adweek Poll With Own Votes
- Macy's Joins Ralph Lauren in PhotoShop Disaster Zone
- Ads for Ketel One, Crown Royal and Chivas Regal Seem to Be Torn From Same Playbook
- Aegis' Q3 Results Report Is a Joke
- Bayern Munich Signs Deutsche Telekom to Largest Ever Football Sponsorship Deal
- Q&A: Why Eric Dezenhall Thinks Goldman Sachs' Apology May Be a Waste of Time and Money
- UPDATED: In Ad Fight, AT&T Admits Its Coverage Is Inferior to Verizon's, But Sues Anyway
- How Not to Advertise Medical Marijuana
- McCann Accused of Plagiarism in Creepy Anti-Child Abuse Ads
- Valassis CEO Reaps $7.4M Stock Payday, Dwarfing Previous Compensation
- Can Saatchi's Roberts Avoid Debacle in Campaign for U.K. Prime Minister?
- More Pointless Esurance Secret Agent Ads Are on the Way
- Spot the Recovery: Advertising Revenues May Be Showing Signs of Life
- 3 Ways Clients Can Push Ad Agencies to Save Money
- Microsoft Edits Black Person Out of Ad; Everyone Offended
- Beck Compares Obama to the Nazis; Ad Boycott List Reaches 46; Viewers at 3M
- Crispin's Contest for New Brammo Logo Infuriates Creatives Because It Shows Them The Future
- Bloggers Hate Bogusky's Book But Didn't Bother to Read It
- WPP in Talks to End Patterson Suit; Pact Could Head Off Embarrassment for CEO Sorrell
- Autopsy: Steven Cohen and the Ad Boycott That Ended His Career
- 3 Ways Clients Can Push Ad Agencies to Save Money
- Fox Runs House Ads to Fill Empty Slots in Glenn Beck Boycott
- Clients Overcharged by News America Listed in Court; Sara Lee: NAM "Is Raping Us and Enjoying It"
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case
- Valassis v. NAM Federal Trial Set for February; Judge Denies Pretrial Motions
- Autopsy: Steven Cohen and the Ad Boycott That Ended His Career
- Everybody Hates Palm Pre's Creepy Ads by Modernista!
- Glenn Beck Revenue Halved by Ad Boycott
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