NEW YORK (AdAge.com) -- Marketers trying to wring the most out of their ad budgets will find massive waste in a place they might not think to look:......
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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.
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Once More Into the Breach: Tracking the Elusive Consumer of Video
Ad Age - 102 days 14 hours 45 minutes ago
NEW YORK (AdAge.com) -- In the latest and clearest sign that TV audiences have begun to turn to other venues to enjoy their favorite programs, a...
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Lessons Learned From Five Media Bright Spots
NEW YORK (AdAge.com) -- Sure, 2009 has been tough so far, with most trend lines pointing way, way down. But for every action, there is an equal and...
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