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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.

Broadcast Networks Face Identity Crisis

Ad Age | 322 days 19 hours 17 minutes ago

NEW YORK (AdAge.com) -- NBC or TNT? While TV-industry suits and ad buyers will tell you a vast difference exists between the two, it's all the same......

Read the complete story at Ad Age

Web Buzz:
  • Daunting Year Looms for Networks

    Adweek - 323 days 7 hours 17 minutes ago

    Leno prepares to go prime time in '09.It has become increasingly difficult for the network television business to maintain profitability with a...

  • Outgoing NBC Digital Chief Dumps on ABC and CBS Video Search

    Ad Age - 321 days 21 hours 39 minutes ago

    NEW YORK (AdAge.com) -- Outgoing NBC Universal digital chief George Kliavkoff doesn't think much of the online video search engines of competitors...

 

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