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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.

Coremetrics and Omniture are leading web analytics providers. Omniture was recently acquired by Adobe , creating quite a buzz in the business......

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Web Buzz:

Diet Cherry Limeades and the Power of Elaboration

The Marketing Spot - 31 days 17 hours 25 minutes ago

My wife is a brilliant marketer even though she's not in marketing. Her secret weapon: Diet Cherry Limeades . But really, her secret weapon is...
7198: Censored By Ad Age…?

Multicultural Classics - 29 days 20 hours 3 minutes ago

For some odd reason, Advertising Age opted to delete a comment we posted at their site in response to the editorial below. Don’t recall the...
Treading carefully

Taming the Beast - 30 days 4 hours 27 minutes ago

User generated content, be it in the form of comments, forum posts, profiles, article contributions or otherwise, can really enrich a site.. and...
Killing (Herself) to Live

Agency Spy - 29 days 17 hours 7 minutes ago

There's a small stench of irony stuck to this ad asking you to "say no to fur." Lately, the subject of model body size has been in the media, and...
Why Writer’s Block is Your Secret Weapon

Copyblogger - 29 days 23 hours 14 minutes ago

When screenwriter John August wrote that only non-writers get writer’s block, some readers whined (and personally attacked him). “But getting...
Up against the pay wall

Adotas - 29 days 18 hours 50 minutes ago

ADOTAS - Surfing free news and opinion sites is like strolling through public parks in the 60s: Unrestrained commentary and arresting images...