Michael Learmonth of AdAge leads a discussion on the efficacy of pre-roll ads. And here we thought they were dead or dying. Micheal Mathieu......
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Talking Pre-Roll
AdPulp - 17 days 11 hours 12 minutes ago
Speaking as a consumer of online video, I'm no fan of pre-roll, also known as force feeding. But some of these guys are. Let's listen......
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