I've made a few changes and have a few items I wanted to make sure everyone has seen. First, please check out my new site MackCollier.com if you......
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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.
Web Buzz:
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Are you registered for Inbound Marketing University?
It may be summertime, but marketing/social media class is about to be in session! Next week, Inbound Marketing University will bring together a...
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Book Review -- Robert Kaiser reviews "Fool's Gold" by Gillian Tett
FOOL'S GOLD How the Bold Dream of a Small Tribe at J.P. Morgan Was Corrupted by Wall Street Greed and Unleashed a Catastrophe By Gillian Tett Free...
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A MONTH OF MONDAYS: NEW MEDIA MADE EASY - 8/10/09
A Month of Mondays: New Media Made Easy Date: 8/10/09 - 5 pm Location: David Perry & Associates, 870 Market St. Suite 900, San Francisco, CA...
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GREEN MARKETING - 8/12/09
Green Marketing Date: 8/12/09 - 6 pm Location: FIT, 7th Avenue and 27th St., New York, NY Cost: $25 Description:...
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What G Isn't Is a Sales Success
CHICAGO (AdAge.com) -- Gatorade maintains that "What is G?" is right on track, despite plummeting sales, consumer confusion and reports that...
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Getting Personal With Mobile Marketing Can Boost Sales, Loyalty
SAN FRANCISCO (AdAge.com) -- For small children, there are few life changes bigger than learning how to use the toilet. It's a time when both tots...
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Marketing Meddling Sparks Brain Drain at Chaotic Pepsi
NEW YORK (AdAge.com) -- It all started with Pedro the Dog. Early in 2008, Pepsi marketers were still figuring out their new top executive, Massimo...
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How Epsilon Quietly but Successfully Rose Above the Direct-Marketing Competition
NEW YORK (AdAge.com) -- Although it dwarfs many much more famous agencies, Epsilon goes largely unheralded in the marketing world. Not that the...
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How Bud Light Lost Its Sense of Humor -- and, Subsequently, Sales
CHICAGO (AdAge.com) -- Facing the prospect of the first negative sales year in the 27-year history of Bud Light, Anheuser-Busch is going for a...
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7001: Culturally Clueless Caught On Video.
A contrived video made by Crispin Porter + Bogusky interns sparked a fair amount of Web chatter last week. Most commentators questioned the overall...
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The Laziness of Global Advertisers, Part 1
Today we start a 3-part series called "The Laziness of Global Advertisers."Democracy is messy. It requires compromise. It allows for dissent. It...
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The Pensions Regulator calls DM pitch
The organisation requires an agency to provide strategic planning and creative executions for a number of direct marketing campaigns, with work...
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The Pensions Regulator calls DM pitch
The organisation requires an agency to provide strategic planning and creative executions for a number of direct marketing campaigns, with work...
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Glue hires Holly Maguire to head up 3 account
Maguire will assume control of glue's £28 million 3 account, which the agency won in December last year following a shoot-out against Euro RSCG...
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How Wedded Are Marketers to the iPhone?
by Rita Chang Published: August 10, 2009 SAN FRANCISCO (AdAge.com) -- First TechCrunch's Michael Arrington quit the iPhone, now the FCC is...
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Monster.com Hires Omnicom's OMD
Omnicom Group's OMD has added planning and buying chores on job site Monster.com without a review, the client said today.The work shifts from WPP...
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Paul Chaney: Entering the Age of the Stream
As you may know, Steve Rubel has ceased publishing his long-tenured blog Micropersuasion in favor of using the lifestreaming application Posterous....
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Microsoft Marketing for Windows 7 Could Get Bump From Buzz
NEW YORK (AdAge.com) -- A year ago, battered by negative reviews and an onslaught of attack ads from competitor Apple, Microsoft was busy trying to...
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Facebook Buys FriendFeed, Turns a 'Frenemy' Into a BFF
Posted by David Berkowitz on 08.10.09 @ 04:46 PM After a late 2008 growth spurt, FriendFeed's audience leveled off, according to Compete data,...
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Is 'The Big Idea' Such a Good Idea For Social Marketing?
NEW YORK (AdAge.com) -- The "Big Idea" has long been the traditional core of ad campaign's organization but does it really work that well in the...
Links from the Web Buzz:
- http://www.eventbrite.com/event/380412825 (http://www.eventbrite.com/event/380412825)
- http://www.acteva.com/booking.cfm?bevaID=186308 (http://www.acteva.com/booking.cfm?bevaID=1...)
- (http://adage.com/digital/)
- (http://www.facebook.com/share.php?src=sc&p...)
- (http://adage.com/digital/)
- (http://www.adweek.com/aw/content_display/c...)
- (http://www.adweek.com/aw/content_display/n...)
- Marketing Profs Daily Fix (http://www.mpdailyfix.com/contributors/pau...)
- Friendfeed room (http://michaelfruchter.com/blog/2009/08/da...)
- edgecrafting (http://brandautopsy.typepad.com/brandautop...)
- Friendfeed (http://www.friendfeed.com/pchaney)
- hinted at its importance (http://michaelfruchter.com/blog/2008/09/wh...)
- lifestreaming is where it's at (http://www.steverubel.com/the-age-of-the-s...)
- Travel Channel (http://friendfeed.com/travelchannel)
- Facebook's acquisition (http://www.facebook.com/press/releases.php...)
- The New York Times (http://friendfeed.com/nytimes)
- (http://www.facebook.com/share.php?src=sc&p...)
- Mad Men Spawns Don Draper Action Doll, Bobbleheads
- Euro RSCG Accused of Attempt to Flood Adweek Poll With Own Votes
- Macy's Joins Ralph Lauren in PhotoShop Disaster Zone
- Ads for Ketel One, Crown Royal and Chivas Regal Seem to Be Torn From Same Playbook
- Aegis' Q3 Results Report Is a Joke
- Bayern Munich Signs Deutsche Telekom to Largest Ever Football Sponsorship Deal
- Q&A: Why Eric Dezenhall Thinks Goldman Sachs' Apology May Be a Waste of Time and Money
- UPDATED: In Ad Fight, AT&T Admits Its Coverage Is Inferior to Verizon's, But Sues Anyway
- How Not to Advertise Medical Marijuana
- McCann Accused of Plagiarism in Creepy Anti-Child Abuse Ads
- Valassis CEO Reaps $7.4M Stock Payday, Dwarfing Previous Compensation
- Can Saatchi's Roberts Avoid Debacle in Campaign for U.K. Prime Minister?
- More Pointless Esurance Secret Agent Ads Are on the Way
- Spot the Recovery: Advertising Revenues May Be Showing Signs of Life
- 3 Ways Clients Can Push Ad Agencies to Save Money
- Microsoft Edits Black Person Out of Ad; Everyone Offended
- Beck Compares Obama to the Nazis; Ad Boycott List Reaches 46; Viewers at 3M
- WPP in Talks to End Patterson Suit; Pact Could Head Off Embarrassment for CEO Sorrell
- Autopsy: Steven Cohen and the Ad Boycott That Ended His Career
- Crispin's Contest for New Brammo Logo Infuriates Creatives Because It Shows Them The Future
- Bloggers Hate Bogusky's Book But Didn't Bother to Read It
- 3 Ways Clients Can Push Ad Agencies to Save Money
- Christians Boycott The Gap for Not Saying
- Clients Overcharged by News America Listed in Court; Sara Lee: NAM "Is Raping Us and Enjoying It"
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case
- Valassis v. NAM Federal Trial Set for February; Judge Denies Pretrial Motions
- Autopsy: Steven Cohen and the Ad Boycott That Ended His Career
- Everybody Hates Palm Pre's Creepy Ads by Modernista!
- Glenn Beck Revenue Halved by Ad Boycott


















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