NEW YORK eMarketer has revised its online ad spending forecast downward, projecting a drop of 2.9 percent to $22.8 billion. eMarketer's previous......
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eMarketer Takes 2009 Online Spend Forecast Down a Notch
Agency Spy - 35 days 20 hours 52 minutes ago
Guess eMarketer senior analyst David Hallerman isn't a modern-day Nostradamus after all. After predicting last year that US internet ad spend...
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Global online ad spend on the rise while U.S. sinks
Adotas -
35 days 1 hour 29 minutes ago
ADOTAS - Sorry to spoil the recovery party, but according to eMarketer 2009 is going to be the first down year for Internet advertising in the U.S....
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Online Advertising Spending Expected to Be Down for 2009
Ad Age - 35 days 20 hours 19 minutes ago
NEW YORK (AdAge.com) -- Yep, 2009 was a bad year for online advertising, too. This year figures to be the first down year for online ads since...
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1
ChrisPiper
RE: eMarketer Reduces Online Ad Forecast
I am not surprised - but want to note that on-line advertising and other traditional advertising mediums are still viable they're not effective without the use of non-traditional advertising. Businesses are becoming astute to the following: street marketing, experiential marketing, B2C, dimensional marketing - practical mediums which create interactive brand experiences, dimensionalize the brand - they're measureable and when applying CPI (cost per impression formula) very viable mediums. www.breakoutsm.com
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