Research released by oOh!media has found an increase in the effectiveness of experiential marketing in the retail environment, with 92% of......
Recommended Sources
Recommended Publications
About Advertising Industry
BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.
Web Buzz:
-
Pop-Up Retail Goes Mainstream in the U.K.
Ad Age - 79 days 20 hours 11 minutes ago
LONDON (AdAge.com) -- Temporary pop-up shops have become a permanent fixture in the U.K. No longer an underground phenomenon, these one-off...
-
Clients Could Make Better Use of Research
Adweek - 78 days 14 hours 47 minutes ago
Consumer research is ingrained in the cultures of many large corporations but relatively few are maximizing its use, according to a new study from...
-
Amplify performance with CPL
Adotas -
78 days 18 hours 23 minutes ago
ADOTAS - As advertising professionals, we’ve all seen our fair share of tchotchkies, booth babes and swag at industry trade shows. While these...
-
St David's retail centre appoints agency for media planning and buying
Marketing Magazine - 78 days 17 hours 23 minutes ago
The shopping centre, which opened last month, had an investment of £675m and houses brands such as John Lewis, Apple and Radley. Zeffa has been...
-
Green & Black's holds contest to let consumer create art from new pack designs
The brand is asking customers to create digital images using 15 of the new-look bars. The campaign, by Agency Republic, features an online art...
-
Lessons learned at social media camp
Adotas -
78 days 14 hours 30 minutes ago
ADOTAS - I noticed the green dot on the corner of my nametag as I peeled mine off and stuck it on my blazer, but I didn’t think much of it....
Links from the Web Buzz:
- (http://digg.com/submit?phase=2&url=http%3A...)
- Temporary pop-up shops (http://adage.com/article?article_id=138704)
- (http://www.facebook.com/share.php?src=sc&p...)
- (http://www.linkedin.com/shareArticle?mini=...)
- permanent fixture in the U.K. (http://adage.com/globalnews/article?articl...)
- One word: plastics (http://www.youtube.com/watch?v=PSxihhBzCjk)
- Robin Williams movie (http://www.youtube.com/watch?v=z5YMEwX2-88)
- Football's Anti-Homophobia Ad, 5 Years in the Making, Delayed Again
- Gays Not Completely Banned From Super Bowl Ads: Did You Spot Motorola's Kitchen Couple?
- Air Force Reserve Pulls Ad After White Stripes Allege Music Used Without Permission
- WPP Wins One, Loses One in CMD Case
- Why Haven't Valassis and News America Revealed Their Junk Mail Deal?
- Only Certain Types of Christian Ads Welcome in Super Bowl
- Rise in Super Bowl Ad Prices Threatens Raw Deal for Advertisers
- Hiccups Gone, Valassis and News America Sign $500M Deal
- Check Out These Clever Nose Hair Trimmer Ads
- Jimmy Johnson to Pitch Extenze - and Tempt Fate With the FTC
- News America and Valassis Once More in Talks on $500M Deal: Let's Go to the Audiotape!
- Daddies' Sauce: Sponsors of Chelsea's Terry May Wield Ax Over Affair With Teammates' Wife
- Why Donny Deutsch Is Actually Right About Gays and Super Bowl Ads
- A Pattern Repeats Itself: WPP Sues Former Cohn & Wolfe Execs
- Valassis-News America Deal Raises History of FTC Antitrust Issues
- Focus on the Family Brings Its Sex-Obsessed Agenda to the Super Bowl
- Former Scientology Marketing Chief Speaks Out After Leaving 'Cult'
- BNET's 10 Worst Ads of 2009
- Christians Boycott The Gap for Not Saying
- Is the New Pine Sol Ad Racist?
- KFC's 'Racist' Ad Reveals American Consumers' Ignorance
- Tiger Woods' Endorsement Deals Are Toast
- 3 Ways Clients Can Push Ad Agencies to Save Money
- BNET's 10 Worst Ads of 2009
- Focus on the Family Brings Its Sex-Obsessed Agenda to the Super Bowl
- Valassis Wants News America Execs to Testify Against Their Employer
- Ralph Lauren Fired PhotoShopped Model for Being Too Fat
- Christians Boycott The Gap for Not Saying "Christmas" in Ads (Even Though Its Ads Do Use the Word)
- Valassis Could Win $3B From News America in Court, Analyst Says
- Coke Needs Corporate Responsibility Image Refreshed After Battles Over Labor and Obesity
- Insignia, Valassis Sign Up SuperValu; NAM's Monopoly Crumbling?
Industry Transcripts by Seeking Alpha
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
BNET User Analysis