AdMob has been a major player in the mobile advertising world, really taking off when Apple enabled apps on their iPhone and iPod Touch devices.......
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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.
Web Buzz:
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Google snaps up mobile ad company
BBC - 15 days 11 hours 6 minutes ago
Google, the world's most popular search engine, has agreed a deal to buy the mobile advertising firm AdMob. It is paying $750m (£449m) in stock...
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Google Buys Mobile Ad Firm For $750 Million In Stock
WebProNews - 15 days 11 hours 52 minutes ago
Google said today it has signed an agreement to acquire mobile display advertising firm AdMob for $750 million in stock.Google says its acquisition...
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