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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.

What Happened to Search Spending in 2008?

eMarketer Today | 313 days 21 hours 13 minutes ago

Today's economic turmoil is tightening many ad budgets. Marketers are looking for the most effective use of their dollars. For Internet......

Read the complete story at eMarketer Today

Web Buzz:
  • Video Ad Spending Grows

    Adotas - 315 days 22 hours 58 minutes ago

    ADOTAS — Despite complaints that online video hasn’t figured out advertising, it still is the largest growing spending-wise (though it only had...

  • Online Video Growth Continues

    eMarketer Today - 312 days 20 hours 43 minutes ago

    As more data about 2008 Internet usage in the US is released, online video increasingly looks like one of the year’s big winners. US Internet...

  • Online video viewers and ad dollars grow

    Adotas - 312 days 23 hours 16 minutes ago

    ADOTAS — Print is dead. Long live online video. Yeah, it’s not exactly Henry V, but the numbers don’t lie. EMarketer says more than 75...

 

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