Last week at Search Engine Strategies in San Jose, I sat down with Adam Goldberg, the Co-Founder and Chief Innovation Officer at ClearSaleing,......
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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.
Web Buzz:
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Cracking the Set-Top Box Code
Adweek - 99 days 4 hours 5 minutes ago
It's become clear to any research executive in the television business these days that what's good for the viewer may not necessarily be good for...
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Paul Dunay: Hey Marketer: When was the Last Time you Talked with a Customer?
Marketing Profs - 99 days 7 hours 17 minutes ago
It’s an odd dynamic I see in play today?in today’s ever connected environment marketers tell me they feel even more removed from direct...
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MPG Australia licenses micromarketing software
Marketing Magazine - 97 days 23 hours 12 minutes ago
MPG Australia has announced that it will enter a licensing agreement with Pacific Micromarketing to utilise its Generation 3 geographical targeting...
Links from the Web Buzz:
- Verizon Victory Over Sprint Follows Defeat of AT&T in Legal War Over Ads
- Mad Men Spawns Don Draper Action Doll, Bobbleheads
- Euro RSCG Accused of Attempt to Flood Adweek Poll With Own Votes
- Macy's Joins Ralph Lauren in PhotoShop Disaster Zone
- Ads for Ketel One, Crown Royal and Chivas Regal Seem to Be Torn From Same Playbook
- Aegis' Q3 Results Report Is a Joke
- Bayern Munich Signs Deutsche Telekom to Largest Ever Football Sponsorship Deal
- Q&A: Why Eric Dezenhall Thinks Goldman Sachs' Apology May Be a Waste of Time and Money
- UPDATED: In Ad Fight, AT&T Admits Its Coverage Is Inferior to Verizon's, But Sues Anyway
- How Not to Advertise Medical Marijuana
- McCann Accused of Plagiarism in Creepy Anti-Child Abuse Ads
- Valassis CEO Reaps $7.4M Stock Payday, Dwarfing Previous Compensation
- Can Saatchi's Roberts Avoid Debacle in Campaign for U.K. Prime Minister?
- More Pointless Esurance Secret Agent Ads Are on the Way
- Spot the Recovery: Advertising Revenues May Be Showing Signs of Life
- Microsoft Edits Black Person Out of Ad; Everyone Offended
- Beck Compares Obama to the Nazis; Ad Boycott List Reaches 46; Viewers at 3M
- WPP in Talks to End Patterson Suit; Pact Could Head Off Embarrassment for CEO Sorrell
- Crispin's Contest for New Brammo Logo Infuriates Creatives Because It Shows Them The Future
- Bloggers Hate Bogusky's Book But Didn't Bother to Read It
- 3 Ways Clients Can Push Ad Agencies to Save Money
- Christians Boycott The Gap for Not Saying
- Conservatives Hate Starbucks Ad That Spoofs Town Hall Loudmouths
- Clients Overcharged by News America Listed in Court; Sara Lee: NAM "Is Raping Us and Enjoying It"
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case
- Valassis v. NAM Federal Trial Set for February; Judge Denies Pretrial Motions
- Autopsy: Steven Cohen and the Ad Boycott That Ended His Career
- Everybody Hates Palm Pre's Creepy Ads by Modernista!
- Glenn Beck Revenue Halved by Ad Boycott
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