One afternoon in July, executives at Unilever's corporate headquarters in Englewood Cliffs, N.J., had decided it was the right time to serve up, of......
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Ethnic Insights Form Foundations of McDonald's Marketing
Ad Age - 17 days 2 hours 3 minutes ago
PHOENIX (AdAge.com) -- The marketing at McDonald's is informed first and foremost by ethnic insights that shape the chain's marketing to African...
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