Kellogg is hoping that it can leverage social media to bring a once-regional brand, Mother’s Cookies, national.The plan, which attempts to......
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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.
Web Buzz:
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Travelodge kicks off £2.5m ad pitch
Campaign - 18 days 20 hours 24 minutes ago
It is understood that Doner Cardwell Hawkins, which has handled the ad account since 2006, will repitch.Travelodge has previously focused...
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Elizabeth Smith Leaves Avon
Forbes - 17 days 5 hours 43 minutes ago
Elizabeth Smith, the former president of Avon Products who has spent her career zigzagging across industries, is the newly named CEO of OSI...
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