Earlier this year, eMarketer estimated that spending on UK online advertising would hit £3.36 billion ($6.41 billion) in 2008—a rise of 27.1%.......
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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.
Web Buzz:
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Social Networks: Millions of Users, Not So Many Marketers
eMarketer Today -
341 days 7 hours 53 minutes ago
Anyone still questioning the efficacy of social network marketing needs to look only as far as the 2008 presidential election. Barack Obama rode a...
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Online Ad Growth Stays Strong in China
eMarketer Today -
341 days 7 hours 53 minutes ago
China has the most Internet users in the world, which would seem to make it a great mass audience on which marketers could lavish online ad...
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eMarketer's Predictions for 2009
eMarketer Today -
341 days 7 hours 53 minutes ago
Video ad spending will run counter to overall economic developments, rising by 45% in 2009 to reach $850 million. Two key factors support this...
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eMarketer: Boomers Make Great Sales Targets
Adweek -
342 days 17 hours 23 minutes ago
NEW YORK Baby boomers have never lacked for attitude. The 77.2 million people now between ages 44 and 62 know they are aging, but do not expect to...
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