JC Penney's back-to-school campaign.NEW YORK Retailers like Sears and JC Penney are going full throttle on back-to-school campaigns, but a new......
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Web Buzz:
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New School Year, Old Clothes
Forbes - 104 days 7 hours 55 minutes ago
School is coming, but that doesn't mean parents are spending on anything but their children's basic needs. Notebooks, pencils and calculators?...
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Mall Rat Marketing: JC Penney Touch Screen Experience Has Lots of Video
ClickZ - 104 days 5 hours 56 minutes ago
| Razorfish is behind a JC Penney touch screen experience aimed at back-to-school shoppers. The above demo shows how a mall visitor can interact...
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